GENTLE BASTARD - FULL BRAND SYSTEM
For Gentle Bastard, we didn't just create a website and conduct photo shoots; we developed a comprehensive brand ecosystem. The visual production of the products, including still-life and worn shots, was designed to ensure consistent branding across the website and social media. We implemented a customized WooCommerce framework featuring integrated logic, SKU relationships, minicart functionality, AOV-focused processes, a well-structured PDP, visual production, feed organization, and advanced tracking on both the web and server sides. Simultaneously, we established a social strategy encompassing positioning based on a manifesto, a messaging matrix, a visual grid, content pillars, story frameworks, editorial schedules, and a mix of organic and sponsored visibility. The entire production took 10 working days from start to finish, resulting in the resolution of over 40 technical issues, with an average resolution time of about 25 minutes. This highlights the distinction between merely creating a website and constructing a managed commercial atmosphere. The brand, user experience, conversion strategy, content, and performance aspects need to function as an integrated system.