Founded in 2002 and based in Minneapolis, Straight Line Theory specializes exclusively in user experience design, offering focused expertise to enhance websites, apps, and digital products. Our dedicated, small team collaborates closely with clients, conducting thorough user research and interviews to deeply understand user behavior and goals. We then define and design intuitive experiences across screens by planning, sketching, and prototyping, enabling clients to visualize and test concepts effectively. Our approach emphasizes usability testing with real users, providing clear, actionable insights without cumbersome reports. By cutting unnecessary steps and emphasizing realistic prototypes over excessive documentation, we deliver streamlined solutions that improve conversion, reduce risk, and bring visions to life efficiently and professionally.