Straight Line Theory
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Overview
2 - 9
Employees
2002
Year Founded
ABOUT STRAIGHT LINE THEORY
Minnesota UX Agency
Straight Line Theory is a UX firm located in Minneapolis. We specialize in designing and enhancing websites, apps, and digital products. Our aim is to create engaging and user-friendly experiences across all devices. Collaborating with you, we will strategize, draft, and develop concepts. Following that, we produce detailed wireframes and lifelike prototypes to help you envision the user experience and evaluate your concepts.
Languages Spoken
English
HIGHLIGHTS
2 - 9
Employees
2002
Year Founded
Services
Focus
Industries
Clients
Services Provided
30% UX Research & Usability Testing
45% Wireframing & Prototyping
25% Product UX Strategy
About the Team
OUR STORY
Founded in 2002 and based in Minneapolis, Straight Line Theory specializes exclusively in user experience design, offering focused expertise to enhance websites, apps, and digital products. Our dedicated, small team collaborates closely with clients, conducting thorough user research and interviews to deeply understand user behavior and goals. We then define and design intuitive experiences across screens by planning, sketching, and prototyping, enabling clients to visualize and test concepts effectively. Our approach emphasizes usability testing with real users, providing clear, actionable insights without cumbersome reports. By cutting unnecessary steps and emphasizing realistic prototypes over excessive documentation, we deliver streamlined solutions that improve conversion, reduce risk, and bring visions to life efficiently and professionally.
Locations
Headquarters
701 Washington Ave N, Suite 150
Minneapolis, Minnesota, United States 55401