UNITE Hair Care
UNITE Hair aimed to enhance its website user experience to significantly boost direct-to-consumer (DTC) sales. Traditionally, the brand's products were mainly available through hair care professionals and retail salon partners, which limited online growth potential. To address this, UNITE required a modern platform that would enhance its consumer presence while incorporating affiliate ordering and fulfillment for professionals, thus creating a cohesive experience for both audiences. Storm Brain took charge of the creative direction, producing custom lifestyle and product photography accompanied by edited video content that embodied a fresh, modern Southern California vibe. This updated visual approach served as the basis for a complete redesign of UNITE's website on Shopify Plus. The new platform was built for speed, adaptability, and DTC efficiency, focusing on user-friendly shopping experiences that allow browsing by hair type, desired outcomes, and product categories. Shopify Plus provided advanced functionality, including a personalized hair quiz, editorial-style visual galleries, and integrated affiliate fulfillment processes tailored for salon professionals. Additional backend tools like supply chain management and a salon locator enhanced operational efficiency and scalability. The outcome is a high-performing, visually attractive eCommerce platform that broadens UNITE's reach, reinforces its DTC strategy, and offers a smooth experience for both customers and professionals.