Stirling Brandworks

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

ABOUT STIRLING BRANDWORKS

Stirling Brandworks

We are a strategy-oriented, technology-focused brand studio and advertising collaborator designed for intricate, purpose-driven organizations facing challenges. From brand platforms and websites to campaigns and content strategies, we act swiftly, think systematically, and produce effective work designed to succeed in real-life scenarios. At Stirling, we provide clarity not only to your brand's messaging but also to its actions, direction, and growth. In a landscape filled with chaos, uncertainty, and slowdowns, we offer the strong, reliable foundation that brands need to operate with assurance and agility. Join us and let's move forward together.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

50% Brand Identity Design

25% Marketing Collateral Design

15% Print Design

10% Corporate Photography

50% Marketing Funnel Development

30% Media Planning & Budget Allocation

20% Other Digital Marketing

100% Media Planning & Budget Allocation

About the Team

OUR STORY

Our Journey Stirling began as a development-focused company, resembling a tech-savvy team from the start—flexible, innovative, and ready to tackle challenges with accuracy. As we expanded, we brought in brand strategists, creatives, and marketers, uncovering a remarkable truth: when everyone approaches problems with a strategic mindset, extraordinary things occur. Currently, our team consists of driven and enthusiastic individuals who infuse bold energy, clear vision, and a touch of passion into our work to create meaningful outcomes.

Portfolio

Incompass Human Services

Incompass, a provider of Human Services, collaborated with Stirling Brandworks to improve housing access for adults in the disability community through a shared living approach. This project aimed to tackle the housing shortage and staffing challenges within the sector. The campaign began with research, including interviews with stakeholders and conversations with current shared living providers to understand the motivations behind caregiving. Stirling facilitated a workshop to align the project team with the perspectives of the target audience, resulting in an empathy-driven communication strategy. The core campaign message, “Share Your House, Make A Home,” highlighted the idea that companionship drives shared living providers. Stirling developed a detailed go-to-market (GTM) strategy that included campaign positioning, target audience, timelines, and channel strategies. The marketing plan outlined the journey of potential leads and established key performance indicators (KPIs), employing channels like Google Ads, Facebook, Instagram, and targeted display ads with retargeting. The campaign’s creative components featured a conversion-optimized landing page with a compelling video and clear text, aimed at informing and encouraging potential caregivers. Incompass leveraged its CRM and email marketing, along with organic social media promotion. Stirling provided a unified advertising toolkit and conducted A/B testing to enhance engagement. The landing page served as an information hub that tracked essential metrics and directed leads into a database, effectively increasing awareness and generating leads for the shared living initiative, which is vital for meeting the housing needs of the disability community.

Navigating Life

Navigating Life, a mobile application designed for Human Services organizations, was created by Stirling Brandworks and Waypoint Interactive to improve communication among caregivers, administrators, and families. Initially, Waypoint approached Stirling with a version of the app that faced scalability challenges. After conducting a user experience (UX) assessment and code review, Stirling recommended a complete technology and branding overhaul, followed by ongoing development. The app targets various users, including administrators, family members, clinicians, and staff, and underwent significant evaluation to ensure its effectiveness. It was rebuilt and replatformed for better scalability and market performance, particularly with HIPAA compliance considerations for licensing. The user interface was reimagined to mimic a social media platform and included in-app support for user feedback. Following extensive testing, the improved Navigating Life was reintroduced on the App Store and Google Play. To effectively convey the app's advantages, Stirling developed a branded character universe and created explainer videos tailored to each user persona. This strategy helped streamline the marketing message and maintain consistency in promotional materials. A pilot program was launched to assess pricing and implementation strategies, facilitating successful adoption. Insights gained from the pilot led to modifications in both the app and marketing approach. In addition, Stirling created a sales-oriented website for Navigating Life, which includes explainer videos and detailed feature descriptions. Digital marketing efforts targeted key audiences through retargeting and persona-based advertising to boost app downloads and increase the user base. To engage potential customers, Stirling also produced a series of lifestyle videos showcasing real user experiences, complemented by a conversion-optimized landing page and social media campaigns. This holistic strategy aimed to maximize Navigating Life’s impact in supporting the disability community.

Azara Healthcare

Azara Healthcare, a frontrunner in population health solutions, set out to improve data usage for community health centers and medical practices. Their offerings, including the DRVS central data analytics solution created in collaboration with Stirling Brandworks, support tailored health initiatives, patient risk assessment, quality enhancement, cost reduction, and streamlined reporting. Stirling worked closely with Azara on ongoing product design and development, refining DRVS and building a user-friendly website with an animated product showcase. This partnership continues to thrive, marked by strong communication and strategic insight. Given the complexity of the DRVS application, which has many licenses and features, an independent user experience (UX) audit was necessary due to the close ties between the engineering team and the software. The audit involved examining the application, conducting interviews with users and stakeholders, and identifying areas for improvement through user stories. After the UX audit, Stirling assisted in redesigning DRVS to enhance data accessibility, improve visualizations, and offer better filtering options. They also conceptualized initiatives for Azara's product line, ensuring a cohesive visual identity and customer experience. Stirling's ongoing involvement in shaping UX for Azara's releases guarantees alignment with global application standards and a consistent user experience. Their role is vital in the rapidly changing SaaS environment, where continuous feature optimization and development are critical. Azara, skilled in data visualization, aimed to establish a strategic technology stack to enhance analytics and integration. They opted for HubSpot Marketing and Sales Hub, with Stirling overseeing the migration, implementation, and integration process. The new website, created within HubSpot's CMS, emphasizes sales conversion and email marketing. Stirling's redesign features a balanced, user-friendly interface with a dynamic animation of the DRVS tool that highlights its functionalities.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Stirling Brandworks delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Brand Identity Design

Marketing Collateral Design

Print Design

Corporate Photography

Marketing Funnel Development

Media Planning & Budget Allocation

Other Digital Marketing

Media Planning & Budget Allocation

Mobile App Development (iOS & Android)

Industry Recognitions

2025 Hatch Award | Logo Design | Bronze

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2024 Hatch Award | B2B Campaign | Silver

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Locations

Headquarters

1 Mount Vernon Street

Winchester, Massachusetts, United States 01890

+17813695154

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