Swiss Risk & Care communication and mascot design.
**Challenge**
As the third largest provider of financial and corporate services in the country, the team specializes in areas such as insurance, pensions, human resources, and actuarial consulting, with a commitment to transparency, efficiency, and strong governance. To differentiate themselves from their competitors, the client sought our expertise to design an insurance card that would embody their global vision while still highlighting their focus on the Swiss market and aligning with their existing brand identity. Following the success of this initial project, we were subsequently tasked with creating corporate informational materials and designing the company's first-ever mascot.
**Solution**
To convey leadership, strength, and trust while showcasing the company's Swiss heritage, our design team crafted a striking red card featuring a darker, atlas-style outline of Switzerland on the front. We employed clear black and white text with sharp angles to represent clarity, efficiency, and reliability. Satisfied with the results, Swiss Risk & Care asked us to apply a similar design approach to create promotional posters for both internal and external corporate use. This approach was also carried over into the development of the company mascot, which our creative team envisioned as a versatile and charming animated character named Redi—a name we recommended to ensure easy pronunciation for French and German speakers.
**Impact**
The introduction of the card, promotional materials, and mascot received an overwhelmingly positive response in both local and international markets. Following our initiatives, Swiss Risk & Care experienced a significant increase in positive feedback, demonstrating a clear link between the mascot’s launch and rising consumer interest. These materials effectively promoted their services to prospective clients and facilitated the onboarding of new employees, both of which were carried out successfully.