Ostro — engagement platform for healthcare
Ostro, formerly known as RxDefine, is a health tech startup that provides consumers with instant access to health-related information, products, and services. Founded by Ahmed Elsayyad, Chase Feiger, and Ryan Junee, Ostro has secured over $10 million in funding from leading venture capital firms, with more details available in Forbes.
The company encountered three primary challenges:
1. **Speed**: Rapidly hiring and onboarding skilled engineering professionals.
2. **Cost**: Maintaining a manageable burn rate as a startup.
3. **Effort**: Prioritizing product development and marketing over recruitment.
To tackle these issues, Ostro's leadership and marketing operations are situated in Los Angeles, while a remote engineering team was established in Lviv through StartupSoft. Ostro maintains full ownership of this team, with StartupSoft managing local operations and administration.
As a result, Ostro successfully hired 11 engineers, designers, QA specialists, and product/project managers, achieving over 45% cost savings compared to local hires in Los Angeles. After 1.5 years, there has been no turnover in the remote team. "StartupSoft enabled us to ramp up a top-tier engineering team in half the time it would have taken us. The future of work is remote!" stated Ahmed Elsayyad, Founder & President of Ostro.