Reduced Cost Per Lead by 50%+ for Dental Clinics
Started Agency collaborated with Ivory Dentfix, a network of dental clinics in Romania, to enhance lead generation effectiveness and lower acquisition costs using Google Ads, Meta Ads, and performance marketing strategies. The client had been facing persistently high costs per lead for several months, which hindered scalability and marketing efficiency. The main objective was to reduce CPL while ensuring lead quality and establishing a stable long-term growth system. Our team initiated a thorough performance audit of the advertising accounts, examining:
• Historical campaign outcomes
• Audience behaviors
• Conversion tracking
• Search intent
• Campaign organization
• Budget distribution
Following our analysis, we restructured the campaigns and implemented a comprehensive digital advertising strategy targeting:
• Optimization of Google Ads
• Meta Ads campaigns
• Retargeting strategies
• Enhancements to conversion-focused landing pages
• Audience segmentation
• Continuous creative and copy refinement
Results began to emerge within the first month:
• CPL was initially reduced by 25%
• Long-term optimizations led to a CPL decrease of over 50%
• Campaign performance became notably more stable
• Lead acquisition efficiency showed ongoing improvement
This project underscores Started Agency’s proficiency in healthcare marketing, Google Ads optimization, lead generation efforts, and performance marketing for medical clinics.