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Start Some Shift, Inc.

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

ABOUT START SOME SHIFT, INC.

We move you from a company to THE company

Start Some Shift is a B2B marketing agency located in Toronto that creates brands so influential that price is no longer the primary factor. We focus on brand strategy, Fractional CMO leadership, and comprehensive marketing execution for established businesses poised to move from competition to dominance. While most agencies handle either strategy or execution, we offer both services in one place, fully committed to your growth. Our results are clear: for a telehealth compliance company contending with aggressive low-cost rivals, we successfully upheld their premium position, more than doubling inbound leads in under six months, tripling paid leads while reducing cost per lead by 73%, increasing video views thirty-fold, and boosting organic traffic by 50%. For a workplace investigations firm entering a new market from scratch, we quickly established their authority, growing their email list from 0 to 2,000 qualified prospects in six months, increasing webinar attendance by 963%, and maintaining a 61% average email open rate. Within a year, they became a recognized name in their industry. We excel with B2B service companies in the $2M to $20M range that possess significant expertise but whose marketing strategies need to catch up. Our founder has 30 years of experience working with companies like Johnson & Johnson, Kraft, Shell, and Pfizer, as well as established small and medium-sized businesses, which are our main focus. When you collaborate with us, you receive not only a strategic plan but also a dedicated team to implement it.

Languages Spoken
EnglishFrench
HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

Services
Focus
Industries
Clients
Services Provided+2 Services
18% Logo Design
13% Graphic Design
20% Brand Identity Design
15% Email Marketing & Automation
13% Search Engine Optimization (SEO)
5% Social Media Marketing
2% Mobile & App Marketing
2% Pay Per Click

About the Team

OUR STORY
At Start Some Shift, our guiding principle is to help brands become utterly unforgettable, inspired by the childhood magic of the ice cream truck’s irresistible jingle. Founded by Lara McCulloch, we believe every business has that unique signal that captivates attention and creates meaningful emotional connections. Rather than chasing customers, we help brands become the ones everyone seeks out. Our approach blends bold strategies with relentless execution to drive measurable growth. We pride ourselves on setting trends instead of following them, forging personal bonds with clients as if they were our own teams. Always embracing innovation and insights into human behavior, we continually adapt to keep our clients ahead and create impactful ripples in their markets.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Locations

Headquarters

231 Ascot Place

Burlington, Ontario, Canada L7T 1Y3