HOW WE GENERATED AN INSANE ROAS OF 30X FOR OUR E-COMMERCE CLIENT WITH FAIL-PROOF ADVERTISING STRATEGIES!
Before we begin, here's some background on the client's business:
- **Product**: Home appliances such as refrigerators and TVs.
- **Location**: Kenya.
- **Currency**: Kenyan Shilling (KSh), with an exchange rate of $1 = KSh110.95.
- **Revenue**: KSh 974,203 ($8,780) over a 30-day period, with an overall growth factor of 29.93x.
This client operates in the e-commerce sector, focusing on home appliances in Kenya, using our successful advertising strategies. They commenced their partnership with us in March 2021, and since then, we’ve facilitated a remarkable 400% growth in their business. The impressive results stem from our reliable advertising strategies, which have enabled clients to triple, quintuple, or octuple their returns with their investment. Before collaborating with us, this client was mismanaging their advertising budget without an effective strategy, which hindered their growth and kept their profits low.
### Here’s Our Exact Step-By-Step Advertising Action Plan That We Implemented for the Business:
We executed four campaigns using our established funnel:
- **2 Top of Funnel (TOFU) campaigns.**
- **1 Middle of Funnel (MOFU) campaign** featuring an ad set targeting a custom audience of individuals who viewed content and added items to their carts within the last 30 days, excluding those who made purchases.
- **1 campaign** including an ad set of a 1% Lookalike Audience based on the custom audience of recent content viewers.
We also relaunched the product for a month-end sale:
- After a successful run at the regular price of KSh 27,990 ($252), we introduced the product at a reduced price of KSh 27,000 ($243) for the end of the month.
- A new campaign was created targeting a 1-2% Lookalike Audience of those who viewed the content in the last 30 days at the new discounted price.
- Additionally, another campaign blended the best-performing interests from the previous campaigns.
