Vintage Folk SEO Campaign - Fashion Retailer
**Overview:** Vintage Folk, a prominent vintage and retro clothing retailer based in Manchester, UK, approached Stack in August 2023 to enhance their online visibility in the UK market. They aimed to compete with established brands like Glass Onion, Rokit, Thrifted.com, and Vintage Club. Our objective was to position Vintage Folk among these competitors, ideally in a higher ranking, to attract more targeted website traffic and increase profitable online sales.
**Actions Taken by Our Team:** We developed captivating and persuasive content for a variety of web pages, including the homepage, new arrivals, product categories, subcategories, and brand pages. Additionally, we created a consistent stream of blog content, leveraging keyword research to identify the most frequently asked questions by Vintage Folk’s customers and integrating these insights into our broader SEO strategy. An aggressive Link Outreach campaign was also initiated, securing numerous high-quality backlinks each month for the Vintage Folk homepage and its category pages.
**Outcomes:** Organic revenue saw a remarkable increase of over 140%.
**Keyword Performance Improvements:**
- **Top 3 Positions:** Rose from 19 to 620 (+3,158% growth)
- **Positions 4-10:** Increased from 563 to 3,883 (+589% growth)
- **Positions 11-20:** Expanded from 1,649 to 6,584 (+299% growth)
**Content Development:**
- Over 50 blog posts were created, reviewed, and published.
- More than 100 content pieces developed for category and subcategory pages, improving site structure and SEO.
**Keyword Research and Metadata:**
- Comprehensive keyword research throughout the partnership ensured effective targeting of relevant, high-value search terms, with over 700 monitored daily.
- Optimized metadata (title tags, meta descriptions, H tags, alt tags) was crafted and deployed across all essential pages, enhancing search engine visibility.
**Backlink Strategy:**
- Secured over 300 high-quality backlinks.