Canadian Women and Sport
Canadian Women & Sport is focused on fostering an equitable and inclusive landscape for sports and physical activities in Canada, particularly for girls and women. Formerly known as the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS), they collaborated with our agency partners at Republic to develop a new name and brand identity. Following that, Stack Creative was responsible for designing a new website. The aim was to create a versatile and engaging platform capable of hosting a large volume of resources, workshops, publications, and other essential thought and practice leadership materials from the outset, available in both English and French, while ensuring it met AA-level accessibility standards effortlessly. We revamped the Information Architecture and SEO for the new website and aligned it with a series of adaptable, component-based UX Design templates, providing the client with substantial creative freedom within a straightforward framework. The visual design featured new brand colors, including midnight navy, ultra pink, accent blues, and a gradient. The updated name, brand identity, and teaser website (also developed by us) were launched in February 2020, followed by the full site in March. For the complete case study, visit: https://stackcreative.co/canadian-women-sport.