Oxford Global Resources Announcement
In April 2019, Oxford Global Resources, a worldwide recruiting and consulting firm, revealed the addition of 25 new positions while commemorating its 25th anniversary at its European headquarters in Cork. Springboard was responsible for generating national coverage for this announcement, organizing a significant anniversary event, overseeing a strategic recruitment advertising campaign, and promoting key Oxford executives in the media. They collaborated closely with Oxford’s team in Cork, its American headquarters, and its parent company, ASGN, to execute this comprehensive campaign. With various stakeholders involved, including the Tánaiste’s office and the IDA, Springboard aimed to highlight Oxford as a robust national employer located in Cork. Their activities included: creating and implementing a national communications plan for the announcement, coordinating with IDA contacts regarding event details, collaborating with ASGN on campaign development and execution, securing and briefing key dignitaries, crafting messages about the advantages of Oxford's Cork location—such as local resources, support, a thriving tech sector, and opportunities for foreign direct investment (FDI)—developing thought leadership for key personnel, managing a launch event attended by significant local, national, and international figures, including An Tánaiste Simon Coveney and representatives from the IDA and Cork Chamber, and handling strategic radio and online advertising copy to enhance recruitment, as well as managing content for sponsored posts on LinkedIn and Facebook.