SEO: ZOOT e-commerce increase sales by €1,500,000
Problem ZOOT had executed a comprehensive redesign of their website, which included updates to graphics, URLs, and some content. The client was concerned about potential declines in traffic from organic searches on Google and the local Czech search engine, Seznam. Our objective was to mitigate any decrease in traffic. After the redesign, we continued to collaborate on the SEO for both the Czech and Slovak versions of the e-shop.
Results show that, compared to the period before our collaboration, ZOOT.sk and ZOOT.cz now generate nearly €1.5 million more annually from organic searches. Specifically, revenue for ZOOT.sk rose by approximately €300,000, using last-click attribution while excluding sales resulting from keywords that included "ZOOT" unless the landing page was not the homepage. Traffic to the Czech site has nearly doubled, while the Slovak site has tripled its traffic since the collaboration began. For further details, visit https://spotibo.com/seo-case-study-zoot/.