Brochure & Business Card
Inspire at the Grainery is Syracuse's leading luxury salon and day spa, transforming the concepts of beauty and relaxation for both men and women. They provide a variety of upscale services, including precise hair styling, pampering manicures, rejuvenating facials, and impeccable lash extensions, establishing a new benchmark for personalized self-care.
**The First Project: Services Brochure**
Split14's first task for Inspire at the Grainery was to create a brochure that highlights their extensive service offerings. The goal was to convey the essence of the Inspire experience while reflecting the elegance and ambiance of their beautiful brick facility. To achieve this, we chose a sophisticated gate-fold design rather than the usual trifold format. This design created the feeling of stepping into the salon, as the brochure opens like the salon doors. To emphasize the luxury and exclusivity of the brand, we selected a high-quality, heavyweight paper with a glossy finish, ensuring the brochure felt as distinctive as it looked. This design strategy complemented the refined aesthetic of Inspire at the Grainery, providing potential clients with an engaging and unforgettable introduction to their services.
**The Second Project: Business Cards**
For our second project, we were tasked with redesigning the business cards for Inspire at the Grainery. Understanding that business cards represent a professional's first impression, we aimed to capture the unique charm of Inspire while preserving its luxurious feel. One major inspiration for this design was the playful mural on the side of their building, a distinctive feature we wanted to subtly reflect. We opted for a clean and elegant front design that showcased their logo in a patterned layout. To add to the premium feel, the logo was embossed, providing a textured and sophisticated finish.