Natural food colors. Supernatural creative.
Splendor collaborated with Sensient to create a scalable global brand ecosystem aimed at enhancing public perception, standardizing communications, and solidifying their unparalleled position in food science and safety.
Our Contributions: Defining Brand Positioning: We crafted the foundational strategy and messaging for Certasure®, Sensient’s exclusive food colorant safety initiative. By clarifying the meaning of safety in this sector, we assisted Sensient in establishing a new industry standard where one did not previously exist. Global Brand Identity: We created an elegant, cohesive visual and verbal identity system that is consistently used across Sensient’s worldwide operations, covering regions such as North America, Europe, Latin America, South Africa, Brazil, China, and the Asia-Pacific area. The brand now conveys a unified message across all platforms, from websites and digital channels to social media and print. Engaging Content Experience: We transformed Sensient’s global blog into an interactive, content-rich platform, with each article acting as a microsite that blends thought leadership, scientific insight, and award-winning design to captivate R&D experts, brand leaders, and food scientists around the globe. Ongoing Global Marketing Support: Our partnership continues with ongoing strategic and creative assistance, including branded videos, motion graphics, sustainability narratives, social media content, and long-form writing that consistently showcase Sensient’s leadership in innovation.