**Meet the Team** **Carson Spitzke** Founder: Carson established Spitz PR in 2020. He is an Amazon bestselling author and has been featured in *Forbes* and contributed to *Entrepreneur*. **Public Relations for Advertising Services Company** **Quick Facts** - 8 Verified Clutch Clients - 6 Years in Business **Tools and Technology** - Slack - Google Meet - Asana - Google Drive - Krisp.ai - GitHub - AWS - Typeform **Commonly Asked Questions** **What services do you offer?** We provide three main services: 1. **Earned Media** - We engage journalists to connect your expertise with current news trends, increasing your visibility and helping to shape your narrative. 2. **Editorial Article Placement** - We feature you in articles where we can control the messaging about you and your brand. This is particularly useful for boosting Google presence or utilizing articles as sales tools. 3. **Reputation Management** - If negative links or articles are affecting your image, we can help suppress them. **What is the worst-case scenario?** There are two main points to consider: 1. If you do get featured, the results might not generate new leads, go viral, or significantly impact your numbers. However, it will serve as a credibility asset you can leverage in sales, marketing, investor relations, personal branding, and recruiting. You’ll notice an uplift in your efforts with this coverage. 2. If the publication doesn’t occur, you won’t be left without options. We provide a warranty, ensuring you’re not financially at risk if something doesn’t pan out. - For editorials, this warranty is in effect even if the article is removed after a certain timeframe or is published on an unreliable international site. - For earned media, if we don't meet our obligations by the end of the contract, we will refund the difference. In any case, there will never be a situation where you pay and receive nothing. **What Specific Results Can You Expect?** Clients typically anticipate PR results to be immediate headlines or revenue boosts, but in reality, they manifest in stages. Initially, you’ll see changes in sales interactions, with prospects being more prequalified and faster sales cycles. One client successfully leveraged their coverage to get their products placed in major retailers like Target. Next, inbound demand rises. Research shows that credible thought leadership significantly improves consideration and hastens buying decisions. This also means you’ll attract more serious buyers and decision-makers, filtering your outreach effectively. Once your credibility is established, your other marketing efforts like ads and content outreach will perform better due to PR’s amplifying effect. We have documented success stories, for instance, Express Capital effectively integrated PR into their marketing materials and sales processes. Additionally, during the research phase, most buyers look up information about you before engaging. Over 70% of decision-makers do so. PR can help control the narrative they encounter. When prospects research your brand or founder, they encounter validation rather than empty references. This reduces unnoticed drop-off and enhances follow-through. With time, your authority grows. Media exposure leads to further media opportunities, collaborations, and inbound prospects beyond your original expectations. These results are typical, though not guaranteed. Ultimately, you’ll gain momentum. Your coverage remains accessible, making subsequent placements easier and enhancing your brand’s perception from emerging to established. **How Involved Will You Be?** Here’s a brief overview of how responsibilities are divided: Initially, we craft the narrative, determine topics, and establish your positioning. We focus on identifying elements that will reshape the narrative around you or your company. We want prospective clients to find credible reasons to trust you when conducting research. Afterwards, you will complete a brief onboarding form. If you have existing company materials or specific ideas on how you wish to be portrayed, we can incorporate those into our strategy. The article writing process takes 1-3 days, after which you’ll review the 400-900 word articles. Some can review in minutes; others may take an hour, but revision needs are typically minimal due to the high quality of our writing. The article finalization process generally spans 4-14 days, followed by an additional 3-14 days until publication. We will also guide you on effectively showcasing your coverage across your website, social media, and promotional decks. Overall, our aim is to keep your time commitment to just a few hours. **I’ve Had Bad Experiences with PR. How Are You Different?** There are three primary pitfalls in public relations that can lead to dissatisfaction: 1. **Earned Media** Many who claim earned media didn't work for them failed, not due to the coverage itself, but because their strategy wasn’t aligned with media practices. They attempted to recycle the same message instead of tailoring it to current journalist interests, leaving each placement isolated without any cumulative effect. 2. **Expectations** People often anticipate receiving journalistic editorials or contributor-style coverage but end up with alternatives that may not align with their expectations—such as press releases, sponsored placements, or international outlets they don’t usually engage with. While these formats can be legitimate, problems arise when they are misrepresented. We avoid this issue by clearly defining what each type of placement involves and how it operates. 3. **Delivery** If you are hesitant about engaging a PR firm due to past poor experiences, we offer a third-party escrow service to manage transactions. We partner with Escrow.com, a well-respected escrow provider. Before beginning work, we finalize in writing the exact deliverables, chosen outlets, and timelines. You fund the escrow account rather than us. Once the funds are secured, we begin our efforts to secure the placement. This arrangement safeguards you from non-delivery and protects us from non-payment, ensuring accountability for both parties. These protective measures are in place because we genuinely care about your results.