Spin Brands

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2016

Year Founded

ABOUT SPIN BRANDS

360 Social Agency

We are a socially-focused creative agency dedicated to making brands resonate. By combining our expertise in social media with data and insights, we develop top-tier social campaigns on a worldwide scale. Founders Max and Alex established Spin in 2016 after their paths crossed in the cycling industry. Both were entrepreneurs in the cycling business with a passion for leveraging social media to build brands, which inspired the creation of Spin—an agency formed by individuals who appreciate the true purpose and potential impact of effective social media. Today, Spin has a team of over 50 social media experts who develop campaigns for international brands such as Google, loveholidays, Ali Express, Fujifilm, and Princes. We excel at enhancing your brand’s relevance by linking it to cultural trends and engaging audiences to encourage action and generate revenue. Our team comprises creatives, strategists, and marketers, and we are headquartered in London while serving clients globally. Here are our core values:

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Social Media Marketing

50% Media Planning & Budget Allocation

About the Team

OUR STORY

Founded in 2016 by Max and Alex, who connected through their shared background in cycling and passion for social media, Spin began as a unique agency rooted in genuine understanding of social platforms. Leveraging their expertise, they established a social agency dedicated to harnessing the true potential and influence of well-executed social media strategies. Today, Spin has grown into a vibrant team of over 100 social media experts who develop engaging campaigns for notable global brands such as Google, Five Guys, Fortnum & Mason, Instax, Fujifilm, and Princes. At Spin, the mission revolves around making brands resonate by weaving them into cultural moments and effectively capturing audience attention to stimulate engagement and drive business growth.

Portfolio

Paid Social & Google Ads

Zone3

**The Challenge:** Historically, Zone3 has been positioned as a B2B brand and has upheld that stance, encouraging in-store conversations about their products and fits. However, the team recognized that their online presence could be enhanced, particularly to appeal to a more “entry-level” swimming audience. **Introducing Spin Brands:** Our Strategy: Over the past year, we have assisted Zone3 in creating an omnichannel approach to digital advertising, concentrating on Facebook and Google in their three primary markets: the UK, the US, and Europe. This account is quite complex as we utilize multiple platforms, directing traffic to three distinct websites (UK/US/EU) and segmenting by gender to deliver the most relevant ads to these demographics. Given the high value of wetsuits and their infrequent purchase nature, we aimed to implement disruptive advertising through social media, while also engaging in intent-based marketing to ensure that users interested in exploring options would still encounter our products. Our Google Ads had particularly strong performance in 2020, effectively converting branded search terms, which saw a notable increase after launching our other campaigns. **The Results:** Throughout 2020 and 2021, Zone3's online sales have shown significant year-on-year growth, primarily driven by digital marketing. We remain partners with them and are excited to see Zone3 become as closely associated with swimming as Nike is with running. - +133% Year-on-Year Revenue (Facebook) - +79% Year-on-Year ROAS (Facebook) - +260% Year-on-Year Revenue (Google) - +101% Year-on-Year ROAS (Google)

Ambassador Marketing

Unknown

The Challenge: Working with the UK’s largest adult toy retailer has its challenges, to say the least. Lovehoney is one of Spin’s longest-standing clients and our remit covers all aspects of social, from organic, to paid, to ambassadors. In this instance, we were tasked with expanding their audience through like-minded ambassadors across the UK, US, and AU. Our aim was to show their new range in an empowering, inclusive, and diverse manner in order to highlight their brand values, increase social engagement, and ultimately assist in sales. Our Solution: In a difficult industry, and needing influencers to post revealing imagery, we knew that it would be a challenge. We started out by contacting various individuals across each country who aligned with the core message of both the launch and the brand. This softly, softly approach, combined with our “black-book” of contacts allowed us to secure 48 posts/stories with 17 different influencers and a combined reach of 1.75 million! The Results: Making sure that the images were strong and empowering, we not only increased interest for the new line but also, attached positive attributes to the brand, improving how they were viewed as a business. +5,662 Clicks +1,133 Followers +114,447 Engagement +15.58% ER

Paid Social

VASHI

The Challenge: While VASHI was undergoing a complete brand overhaul, they sought our expertise in paid social to achieve two objectives: 1. Boost online sales during their peak season, Q4 2. Establish ‘Vashi’ as the premier name for engagement rings by enhancing brand awareness Our Solution: After conducting a comprehensive audit of their organic and paid social strategies, alongside examining competitors’ creative efforts, we started by defining optimal user journeys and instructing their web developers to create new landing pages for improved user experience. We then created a detailed three-month strategy, focusing on account structuring and setting clear expectations. Given the substantial ad budget, it was crucial to segment audiences correctly with tailored messaging and visuals, particularly at different stages of the user journey, to prevent ad fatigue. The Results: Ultimately, we contributed to VASHI's most successful Q4 to date, achieving +968% YoY ad spend, +11% YoY ROAS, and a -20% YoY CPA.

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