UX & UI Design for Global Video On Demand Product
SPI International, the project owner, is a global media enterprise that operates 42 television channels and digital services across six continents, collaborating with over 700 operators worldwide. With 90 million subscribers, SPI's primary streaming service, FilmBox+, offers 14,000 pieces of content in 69 countries, available in 18 languages.
The aim of the project was to re-envision the user experience (UX) and user interface (UI) design of SPI International's OTT products for a re-launch, beginning with FilmBox+, their flagship brand. Once this aspect was completed, we decided to broaden the project’s scope to also include updates for Film1 in the Netherlands and Dizi.com, a global OTT service focused on Turkish telenovelas. We structured this comprehensive project into two main phases: research and design. We initiated our process with competitive analysis, prototype personas, and journey maps, building our expertise in collaboration with the SPI product team to thoroughly understand the industry. We then proceeded to refresh the UX and UI design for various platforms, encompassing web, mobile web, mobile applications (both iOS and Android), and large-screen applications like Android TV, Apple TV, LG WebOS, and Samsung Tizen.
As a result, the updated design approach for all three products received positive feedback from numerous stakeholders within and outside the company. The introduction of mobile-optimized sales pages on web and mobile platforms led to a fivefold increase in organic new subscriptions. Additionally, the conversion rate for acquiring new customers has surpassed e-commerce benchmarks.