**BACKGROUND** Provide an overview of your business and its activities. I am employed at Flyline Ventures, a venture capital fund. **OPPORTUNITY / CHALLENGE** What issue were you seeking to resolve with Spectacle Strategy? We engaged Spectacle Strategy to evaluate the market potential for a prospective startup opportunity. **SOLUTION** What was the extent of their involvement? Our goal was to introduce a new competitor in a sizable industry, and we needed to understand how willing potential customers would be to embrace a new process in a well-established market. Spectacle Strategy conducted a market research study for us, utilizing a general population survey. Their team examined crucial aspects such as category connection, retail connection, brand connection, concept appeal, and adoption obstacles. What was the team structure? We collaborated with three individuals, with Michael (CEO and Founder of Spectacle Strategy) being our primary contact. How did you establish a partnership with Spectacle Strategy? I was referred to their team by a former colleague of Michael's. The connecting group was much larger, but I was specifically looking for a smaller team for a relatively modest study. Spectacle Strategy, being a small, new firm with the expertise of a larger organization, made them an ideal choice for this project. **How much have you invested with them?** We invested approximately $25,000. **What is the status of this collaboration?** Our partnership lasted from October 2017 to February 2018. **RESULTS & FEEDBACK** What evidence can you provide that demonstrates the effectiveness of the collaboration? Spectacle Strategy produced a high-quality report on schedule and at a commendable value. Their professionalism, comprehensive approach, and meticulous attention to detail greatly surpassed my expectations. **How did Spectacle Strategy perform from a project management perspective?** The team consistently kept me informed about progress, promptly addressed any inquiries, and met our timing expectations. **What did you find most impressive about them?** I had not previously worked with a marketing research vendor like Spectacle Strategy, but the caliber of their work truly speaks for itself. **Are there any areas for improvement?** No, we were very pleased with their results. **Any advice for potential clients?** Give them an opportunity. I wholeheartedly recommend Spectacle Strategy to anyone considering these services.