Salesforce engineering for UK FinTech leader
LendInvest is the premier property finance platform in the UK, dedicated to simplifying property financing. For many years, Salesforce has served as the backbone of LendInvest's customer relationship management. With the vast amount of data managed through Salesforce, LendInvest's leadership sought a dependable partner to help enhance their Salesforce capabilities. They needed a team adept at grasping complex requirements, designing solution architectures, and ultimately developing and implementing innovative digital solutions to address pressing market demands. This led to a collaboration with Sparkybit. Given the integral role of Salesforce in their strategy, LendInvest's teams generated a wealth of ideas aimed at maximizing value throughout the customer journey. Initially, Sparkybit's engineers worked on an ad-hoc basis, customizing basic workflows, integrating specialized services, adding features, and routinely assessing system performance to ensure smooth operation. This agile approach provided a significant operational edge, enabling quick responses to end-user needs, which is crucial for maintaining strong customer relationships.
As time went on, the rapid expansion of LendInvest's Salesforce usage made the old code base increasingly difficult to maintain and extend. Therefore, the decision to migrate to a new Salesforce instance proved timely, as it facilitated the addition of modern functionalities to meet LendInvest's current business needs. Sparkybit managed the entire migration process, which included data transfer and real-time data synchronization, while implementing the necessary analytical tools and CRM workflows within Salesforce. Following LendInvest's IPO, Salesforce emerged as a key operational advantage for the company, transforming development from ad-hoc measures into a pivotal strategic asset.