Spark Emotions

Spark Emotions focuses on measuring genuine emotions to facilitate significant change. Top global brands rely on us for effective consumer insights. As a prominent global insights agency, we boast a talented team of consumer psychologists, insight specialists, behavioral analysts, and industry leaders. We work closely with our clients to grasp the science behind consumer behavior, translating authentic emotions and actions into actionable insights that foster business growth. Our key service areas include: 1. Trends & Foresight 2. In-Store 3. Online 4. Product Packaging & Media. We've created a model that quantifies people's emotional responses to various subjects, be it an event, brand, product, or the broader environment. We believe our understanding of your target customers’ feelings and behaviors is unparalleled. Spark Emotions operates under the SMP Group, alongside our three brands that offer insight-driven products and experiences designed to promote business growth.