Soodo

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT SOODO

Shopify Website Development

We Create Your Shopify Store, You Expand Your Business. Soodo is a Singapore-based company specializing in Shopify website development. We assist business owners in overcoming various challenges, including: 1. Developing new Shopify websites 2. Migrating existing stores to Shopify 3. Conducting audits and optimizing Shopify stores. Choosing a reliable developer shouldn't be a risky endeavor. Here’s how we provide reassurance: 1. Unlimited revisions to make sure your vision comes to life. 2. Thorough training during the handover to ensure you can confidently manage your site. 3. We offer support for six months post-launch.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Social Media Marketing

25% Conversion Rate Optimization (CRO)

5% Mobile & App Marketing

60% Other Digital Marketing

100% E-Commerce Development

About the Team

OUR STORY

Founded in 2022 by Jessica Bong, Soodo is a Singapore-based agency specializing in Shopify development and conversion rate optimization (CRO) for SMEs and bootstrapped founders across multiple countries. Drawing on Jessica's extensive experience running her own successful Shopify stores, Soodo offers sales-driven store builds, full migrations, CRO audits, and tailored eCommerce strategies. Committed to genuine partnership, Soodo provides personalized support post-launch, emphasizing conversion-focused design that aligns with real-world online retail demands. By addressing common industry challenges—such as unreliable freelancers and costly agencies—Soodo serves as a trusted, transparent partner dedicated to helping brands grow sustainably in the global market.

Portfolio

Google Ads Strategy For ChunkCase with Performance

ChunkCase

**Background** ChunkCase operates in the tech accessories industry, where practical technology meets elegant design. Our main target audience consists of Generation Z and young Millennials. Our growth is fueled by strategically selecting products that are competitively priced in the market. At the same time, we remain dedicated to authenticity and engaging with young consumers through various social media channels. **Challenges** *Limited Budget + Negative ROAS* ChunkCase had a constrained monthly budget for search engine and social media ads, amounting to four figures. Our Facebook ads were underperforming, while Google Ads were only breaking even. The website's poor conversion rates stemmed from unclear targeting and the overall user interface and experience. *Low Average Order Value (AOV)* Before our intervention, the top-selling products were in a category that generated approximately $20 per order, making advertising efforts particularly challenging. **Solutions** *Limited Budget + Negative ROAS* Guided by a lean methodology, we focused our strategy on data-driven decision-making. We began by performing a thorough audit of the customer purchasing journey, evaluating both the website and ChunkCase's current advertising methods. With a budget of under $10,000 a month, we initially decided to concentrate on Google Ads to improve the Average Order Value (AOV) before investing in other social media platforms. Over a month, we tested various approaches using Google Shopping, Performance Max (PMax), and Search ads to find the best fit for our niche. In parallel, we applied for and integrated Google Reviews to enhance our organic reach and build trust with potential customers.

PatchandBagel Gets Over 200 Purchases with Creativ

PatchandBagel

**Background** PatchandBagel, a smaller yet established home decor business, sought to optimize their marketing budget while driving significant growth. With a limited budget of $5,000, they initiated a focused Facebook advertising campaign intended to increase purchases from their primary audience: female home decor enthusiasts aged 20 to 50. They turned to us for assistance in maximizing their ads within the confines of the $5,000 budget, with the goal of increasing conversions and achieving a higher return on ad spend (ROAS). This case study illustrates how our strategic approach transformed their social media marketing, leading to improved results and more effective budget utilization. **Challenges** **Limited Budget:** They operated under the constraint of a $5,000 budget for social media advertising. **Highly Competitive Audience Segment:** The targeted demographic was highly competitive, with various brands competing for the same female audience aged 20 to 50 in North America. **Large Catalog:** Their extensive catalog of over 200 products complicated creative testing, making it challenging to identify the most effective ads for each item. **Pinterest Ads Success** We concentrated our efforts on Pinterest Ads marketing, capitalizing on the platform’s demonstrated success with our sales catalog campaign. Within a month, we achieved impressive outcomes. We also successfully integrated the Pinterest app, a complex task for clients outside the US, which contributed to organic sales growth of over 200 orders in just two months. Notably, the campaign achieved a remarkable CPM (cost per thousand impressions) of only $1.11 on Pinterest, starkly contrasting with the $20 average on Facebook. This substantial difference underscores the efficiency and cost-effectiveness of our Pinterest advertising strategy.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Soodo delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Social Media Marketing

Conversion Rate Optimization (CRO)

Mobile & App Marketing

Other Digital Marketing

E-Commerce Development

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