Product-market-fit for a ride-sharing platform
Product-market fit for a ride-sharing platform in the Balkans. Challenge: Achieving product-market fit for a ride-sharing service in the Balkans. Outcome: Feedback from potential users across five countries provided insights on product development and features that would attract them to Voyagio. Founded in 2018 by a team of product engineers at Kennedy Technology, Voyagio was created by one of the employees who wanted to test the platform’s viability for an imminent launch. They recognized the importance of gathering user feedback before proceeding. The Voyagio team engaged us to assess the market fit for their product and enhance the platform's UI/UX. At the time we began collaborating with Voyagio, the platform was nearly complete, while Kennedy Technology focused on finalizing it and we initiated market research. Our exploration of ride-sharing in the Balkans prompted reflection, leading us to hypothesize that locals might not be ready for such a service. Due to the limited availability of ride-sharing applications in the region, individuals often relied on Facebook groups to coordinate rides. Although most of these groups facilitated transportation within the same country, we found that many members were keen to share rides with people they had met online. Additionally, we investigated B2B carpool applications, which could appeal to employees of large companies in urban industrial areas. Following our research and website audit, we moved into the testing phase, and both our clients and we were satisfied with the results from each stage. Ultimately, we concluded our project by outlining the next steps for the potential product launch. Read more at: https://solveo.co/case-study/a-pre-launch-strategy-for-a-ride-sharing-platform-in-the-balkans/