LumenVox: Rebranding & Web Design
In 2021, LumenVox approached Solid Digital as a new client, seeking to enhance their brand and develop an innovative website designed to generate top-funnel leads while facilitating a strategic journey with valuable calls to action. With a smaller marketing team, they needed Solid Digital to assume the lead role in managing a comprehensive rebranding project and the creation of a new website. Solid Digital worked with LumenVox to elevate their brand through an updated visual identity, tailored copywriting, and a complete website redesign, aligning their marketing efforts with their cutting-edge technology. One major challenge identified was that the existing website was not user-friendly. During the wireframe design phase, the branding process helped shape the new copy crafted by Solid Digital. The previous website featured overly technical language, difficult-to-scan pages, and made it hard for users to find the information they needed. Solid Digital designed the wireframes and main navigation to highlight the most important elements for users, while the new copy was crafted to be friendly, approachable, yet complex enough to explain the nuances of AI speech technology. After several revisions, the final copy achieved an ideal balance of being both insightful and easy to understand. The new branding and website for LumenVox reflect a bright, dynamic, and engaging future for the company. This comprehensive rebrand and website overhaul marked a significant transformation, and both LumenVox and Solid Digital were pleased with their collaboration in initiating a fresh chapter for the already successful company.