Cordlife (Moms Up): Brand Identity + Website + App
Brand Identity, Website, and Mobile App for Moms Up: This is Cordlife's mobile app that serves as a comprehensive resource for mothers in Asia. The client: Cordlife, listed on the mainboard of SGX since 2012, is a leading provider of cord blood and cord lining banking services in Asia, with a presence in six major markets: Singapore, Hong Kong, Indonesia, India, Malaysia, and the Philippines. Recently, Cordlife has extended its reach into Thailand, Vietnam, and Myanmar through strategic investments. To strengthen its position in the mother and child segment, Cordlife introduced Moms Up, a mobile app designed to support mothers at every stage of motherhood. This initiative aligns with Cordlife’s mission to promote healthier, happier, and longer lives through innovation and technology, launching in the previously mentioned six key markets. Our contribution: We supported the Moms Up team throughout the branding process, including developing the Brand Strategy, creating the Brand Identity, designing Brand Applications, and shaping the User Experience and User Interface of the app, as well as crafting Social Media assets. Behance case: https://www.behance.net/gallery/143067289/Moms-Up-Branding-App-UI