B2B construction materials marketplace.
Material Supply is a technology-driven marketplace aimed at offering the lowest prices to industrial buyers such as contractors, municipalities, and private utility operators. The challenge arose from the need to address various user experience (UX) issues associated with a complex product designed to simplify material ordering in the construction sector. The founder faced numerous UX hurdles, from intricate scheduling to product suggestions, requiring a UX strategy that provided clear solutions to these problems. In order to compete with established players, a top-notch user interface (UI) was essential for market differentiation and scalability. Furthermore, as they onboarded their first customers, Material Supply required a website that effectively communicated their offerings as a new entrant. The product and brand needed to inspire trust and help establish initial traction while engaging potential investors.
To tackle these challenges, we embarked on a 12-week project to create the product from the ground up, utilizing the UX double diamond process to explore the industry, understand user motivations, and translate those insights into market-optimized solutions. We established a robust foundation for the design by creating a well-structured information architecture and mapping user journeys that enhanced the material ordering and scheduling process. Our design thinking focused on harmonizing the functions of a SaaS solution with an eCommerce buying experience, crafting a platform that serves both as a tool and as an online store. After delivering refined product designs, we collaborated with Material Supply on their website to support their market entry strategy. This involved brainstorming key messaging and defining pertinent information, leading to a website developed from scratch. With precise messaging, brand-driven visuals, and a scalable WordPress content management system, Material Supply is now strategically positioned to cultivate its initial sales pipeline.