SEO Optimisation and improve conversion rate
**Issue:** Intario.pl faced a lack of organic visibility, analytics, local search presence, and a cohesive strategy. Their website did not yield measurable returns and was not accessible to customers seeking their services.
**Challenges:**
- Absence in organic and local search results
- Lack of tracking, analytics, conversion data, and baseline metrics
- No keyword strategy or understanding of competitors
- No organized SEO plan or phased roadmap
**Solution:** A comprehensive Phase 1 SEO foundation was implemented, which included: verifying WordPress compatibility, setting up Google Site Kit, developing a Google My Business profile, conducting a technical audit, performing a competitor analysis, and researching over 200 keywords with prioritization. Additionally, a structured roadmap for Phases 2 to 4 was created, covering months 2 to 6. As a result, page views surged from 500 to 2,100 month-over-month, click-throughs increased from 25 to 185, and trackable conversions rose from zero to nine. Phase 2 is currently in progress.
**Business Impact:**
- Established organic search visibility
- Developed a local search presence for high-intent discovery
- Achieved the first trackable sample order conversions
- Created a structured roadmap for the upcoming months 2 to 6.