B2B Marketplace for SMBs in Switzerland
**About Gryps**
Gryps connects small and medium-sized enterprises for trade and networking. With a team of around 50 employees, Gryps offers services and support to thousands of clients, drawing on an extensive knowledge base and training resources. Established in 2010 in Zurich, Gryps has experienced remarkable growth since being acquired by a major media company in Switzerland.
**Challenges**
The client approached us with accumulated code issues, outdated libraries, and legacy user interfaces in their dashboards. Prior to our involvement, the marketplace faced performance challenges, lacked integration with SalesForce CRM, required a Buyer dashboard, and had difficulties converting users into paid subscribers and loyal customers.
**Our Solution**
We undertook a complete redesign of both the backend and marketing aspects of the marketplace. This included the creation of an efficient Buyer dashboard, integrating the Agent cabinet with the SalesForce API, and introducing paid features for both Suppliers and Buyers.
**Services We Provided**
**Project Outcome**
- **Easy to Support**: The long-standing collaboration between SoftFormance and Gryps resulted in a codebase that is now easy to maintain and expand.
- **Easy to Use**: The new design and User Experience are significantly improved, allowing new users to onboard quickly and derive value almost immediately.
- **Business Acquisition**: A prominent Swiss media company acquired Gryps, which is now recognized as a leading online media player in the B2B sector in Switzerland.
- **More Users & Conversions**: Improvements in UX and UI have led to consistent monthly growth in the user base. Gryps has also started charging for its software component.
**Testimonial**
"I have worked with numerous software developers in the past, but none have matched the level of professionalism, dedication, and enthusiasm demonstrated by the SoftFormance team." - Gaby Stäheli, CEO
**Full Case Study**
For more information, visit our Case Study Page: https://www.softformance.com/work/gryps/