S.O. Creative

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

ABOUT S.O. CREATIVE

BIG IDEAS that DRIVE BUSINESS

S.O. Creative was established by Sherri Oldham, who has more than twenty-five years of experience in the southwestern advertising industry and has received numerous accolades at national, regional, and local levels. Our expertise spans a variety of sectors, including transportation, technology, solar energy, chemicals, oil & gas, lifestyle, health, community, and fashion. We provide the strategic thinking of a large agency while maintaining a personalized approach. By collaborating closely with our clients, we identify corporate and customer values and turn those insights into impactful actions, memorable experiences, and marketing strategies that align with customer needs and drive business growth.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

Services

Focus

Industries

Clients

Services Provided

17% Brand Identity Design

12% Marketing Collateral Design

5% Graphic Design

16% Digital Strategy

10% Performance Marketing

7% Marketing Funnel Development

33% Media Planning & Budget Allocation

About the Team

OUR STORY

S.O. Creative harnesses the power of data-driven marketing combined with cutting-edge digital strategies to keep clients ahead in competitive markets. Whether launching new products, entering fresh markets, or rebranding amidst energy sector shifts, they deliver measurable outcomes using both modern digital tools and decades of traditional advertising expertise. Led by Sherri Oldham, an award-winning President and Creative Director, the firm serves diverse sectors from environmental services to wealth management. Sherri’s commitment to blending strategic insight with creative brilliance ensures impactful branding, while her ongoing education and partnerships enhance the firm’s capabilities. S.O. Creative’s carefully selected team offers tailored, high-touch service, augmented by a flexible roster of specialists to meet unique client needs. Creativity and strategy converge here to produce unmatched marketing excellence.

Portfolio

Strategic Brand Messaging Website Redesign

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Enhancing Lead Generation in the Petroleum Refining, Gas Processing, and Chemical Sectors S.O. Creative organized a comprehensive strategy workshop involving the company’s entire executive and sales teams. This initiative precisely identified the target audience and their buyer’s journey, and established the main content pillars necessary for effectively guiding prospects through the marketing funnel. We also conducted an online competitive analysis to gather further insights. Leveraging the findings from these activities, our team developed a detailed strategy playbook for website creation, content marketing, and lead generation. This strategy also highlighted the company’s competitive strengths. Next, we faced the challenge of unifying two business units with distinctly different target markets to convey a cohesive brand message that emphasized three main competencies: - Established process technology solutions for reducing and eliminating sulfur and sulfur-related contaminants - Safe and trustworthy management of spent caustic and off-spec chemical products - The effective reuse of waste materials to enhance product sustainability and minimize waste documentation The Outcomes: Significant Increases in User Engagement and Lead Generation The revamped brand messaging and enhanced user experience have resulted in an increase in both the quantity and quality of leads generated through the website. In the initial months, the new website produced... Continue Reading Below: https://www.socreatives.com/our-work/strategic-brand-messaging-website-redesign/

Integrated Ad Campaign - FleetPride

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**Understanding the Situation** FleetPride, established for over 16 years, has grown to encompass more than 250 locations across 45 states. Despite this growth, the company faced challenges with low brand recognition among its target audience. Our goal was to showcase FleetPride's expertise in heavy-duty truck and trailer parts and services, aiming to increase their market presence in the trucking sector. We identified two primary demographic groups: Fleet Owners/Managers with fleets of 5 to 500 trucks and Owner/Operators with 3 to 5 trucks. This demographic predominantly relies on trade publications for industry news, which dictated that our strategy would primarily emphasize traditional print media. **Crafting a Solution** After a comprehensive analysis of the company, we created an advertising campaign that highlighted FleetPride's key differentiators, such as product range, national presence, and heavy-duty expertise. We complemented these messages with striking images of FleetPride employees and products taken in their operational settings. To convey these messages effectively, we devised a media strategy that heavily focused on print while also incorporating online components for reputable trade publications. We arranged for double-page spreads and a 4-page insert in magazines, alongside animated display ads on their websites and static display ads in their mobile applications. **Delivering a Measurable Impact** Within five months, the campaign achieved 2,481,868 impressions. The online and mobile app ads significantly increased traffic to the FleetPride website, with click-through rates surpassing industry norms. More than 106 reader response cards were received from the double-page print ads, indicating interest in the company's offerings. Furthermore, an ad study conducted by one trade publication revealed that 26% of respondents visited FleetPride.com directly as a result of the print ads.

Rebrand & Awareness Campaign - Serpico Landscaping

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**Marketing the New Brand** To enhance brand visibility and generate leads, we produced industry-specific content including case studies, blog posts, and a comparison toolkit for landscape contractors. This content offered valuable insights that the target audience could apply in their own businesses, such as how Serpico demonstrates ROI, the benefits of various water-saving services, and tips for better serving HOA residents. In exchange for their contact information, the audience could gain access to this expertise. We strategically timed the content releases to align with the seasonal demands of HOAs and commercial property owners, utilizing a mix of marketing and advertising channels, including: - Email campaigns - Search engine marketing - Social media marketing (both organic and paid) - Continuous SEO support **How Serpico’s New Brand Is Gaining Traction** The Serpico Team is proud of their revamped brand identity and new messaging that accurately reflects their expertise and dedication to providing high-quality service. The website is another strong asset, enhancing existing clients' understanding of their services and showcasing images of landscapes designed and maintained in the Bay Area. Existing clients have shown interest in additional services, and new clients are willing to pay a premium for Serpico’s top-tier offerings instead of opting for lower bids from competitors. Within just six months, our digital marketing approach resulted in a 106% increase in website sessions and an 80% reduction in bounce rate. The new brand messaging resonated with potential clients, generating 21 quote requests. Serpico added 15 new client accounts and experienced a 6% rise in annual revenue. Their growth continues, and 18 months into the campaign, they reported a 50% increase in quote requests year-over-year. Prospective clients now clearly recognize the value of Serpico's expertise and quality service, with many new customers willing to pay up to twice as much as they did with their previous landscaping contractors.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"S.O. Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Marketing Collateral Design

Graphic Design

Digital Strategy

Performance Marketing

Marketing Funnel Development

Media Planning & Budget Allocation

Locations

Headquarters

1610 Silber Rd

Houston, Texas, United States 77055

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