Smith & Edit

Tokyo-based consultancy specializing in creative copywriting and communications. With a focus on Japan, we assist businesses in crafting impactful and customized content. At TheSmith & Edit, our mission is to aid clients in effective communication both into and out of Japan. We offer high-quality English copywriting, localization services, and strategic public relations consulting. Driven by the need for more local options for fresh content that helps businesses expand their reach, we find ourselves in a distinct niche between large agencies and purely digital firms. Our approach is direct and efficient, combining the extensive access and global insights of bigger competitors with personalized service tailored to your requirements and timelines. We work across various sectors including consumer goods, lifestyle, technology, and industry, catering to clients ranging from new market entrants to established brands seeking new direction. About you: You are one-of-a-kind, but so are your competitors. You understand your business objectives, but what narrative do you need to share? Are you targeting a CEO, or a tech-savvy teenager? In an age overflowing with information and echo chambers, it’s crucial to distill your credibility, personality, and brand values into every word to ensure your message stands out. You seek sharp content that brings your brand to life and are considering how to adapt it for local audiences. You want it to reach journalists, be recognized by search engines, and engage real people. You need a straightforward communications strategy that organizes your growing tasks, outlines actionable next steps, and assesses results to foster ongoing learning and business success. Avoid the trap of copying and pasting; choose Smith & Edit.