Since 2013, Jeremy Kanne of Smart Yeti has specialized in marketing for B2B technical companies, particularly manufacturers. Recognizing common challenges like disjointed tactics, lack of clear metrics, and technology gaps, Smart Yeti offers a Fractional CMO service that transforms these issues into strategic growth opportunities. With a focus on documented strategies, KPI tracking, and effective CRM usage, the company ensures marketing efforts are aligned and efficient. Jeremy emphasizes reliability with quarterly outcome reports, fosters a positive, collaborative team culture, and leverages his problem-solving expertise to drive progress. Notably, Smart Yeti revamped Amata's marketing, increasing leads by 56% year-over-year. They provide smaller companies expert marketing leadership without the expense of an in-house CMO, enabling better returns and reclaimed time.