Smart Yeti

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT SMART YETI

Fractional Chief Marketing Officer (CMO) Services

Smart Yeti assists B2B Professional Service firms generating over $1M annually in establishing a framework for consistent growth within a 9-month timeframe. Our services include: + Developing a marketing strategy that supports steady growth + Managing key performance indicators to ensure your marketing is profitable + Refining your brand messaging and positioning + Implementing systems for your team to adhere to + Outlining the customer journey + Recruiting marketing staff and consultants for implementation + Removing obstacles to enhance your marketing team's productivity + Allocating marketing resources based on your business requirements.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Go-to-Market Strategy

18% Business Model Design & Validation

22% Marketing Funnel Development

5% Other Digital Marketing

15% Email Marketing & Automation

7% Social Media Marketing

About the Team

OUR STORY

Since 2013, Jeremy Kanne of Smart Yeti has specialized in marketing for B2B technical companies, particularly manufacturers. Recognizing common challenges like disjointed tactics, lack of clear metrics, and technology gaps, Smart Yeti offers a Fractional CMO service that transforms these issues into strategic growth opportunities. With a focus on documented strategies, KPI tracking, and effective CRM usage, the company ensures marketing efforts are aligned and efficient. Jeremy emphasizes reliability with quarterly outcome reports, fosters a positive, collaborative team culture, and leverages his problem-solving expertise to drive progress. Notably, Smart Yeti revamped Amata's marketing, increasing leads by 56% year-over-year. They provide smaller companies expert marketing leadership without the expense of an in-house CMO, enabling better returns and reclaimed time.

Portfolio

Amata Law Office Suites

Amata encountered common challenges typical of a growing small business regarding its marketing efforts—it often felt like funds were being used, yet it was difficult to see clear results linked to those expenditures. As a result, a significant overhaul of their marketing strategy and systems was deemed essential. Smart Yeti promptly set to work on updating Amata's marketing approach and reallocating budgets toward more effective marketing tactics for generating and nurturing leads. We also implemented systems to track leads and processes, ensuring that employees could accurately input essential information into tracking systems while coordinating the integration of sales, marketing, and operations software.

Adivi

Adivi had collaborated intermittently with different marketing firms for several years but had achieved minimal outcomes. Smart Yeti completely overhauled the marketing strategy, beginning with the identification of a significant problem: there was a lack of messaging that positioned Adivi effectively against competitors. We focused the initial strategy on updating the brand messaging and website to enhance competitiveness. Subsequent phases of the strategy will involve generating and sustaining demand and awareness, as well as establishing systems to track and convert leads into customers.