smallnormous

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

ABOUT SMALLNORMOUS

Take your business from small to smallnormous

Smallnormous is a unique partner that acts as a reliable advisor, leveraging expertise from big brands and Fortune 100 companies to assist local businesses in sharing their stories, gaining visibility, and expanding. We offer creative solutions through an efficient two-person team, providing small businesses with opportunities that may have previously been out of their budget. Our aim is to help these companies articulate their narratives and enhance their brands in financially sensible ways. We take the time to understand your business and then deliver top-notch strategy, design, and messaging to help you achieve your objectives.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

24% Brand Identity Design

10% Logo Design

33% Landing Page Design

33% Social Media Marketing

About the Team

OUR STORY

Smallnormous is a dynamic branding agency founded by two seasoned advertising veterans, Jennifer Coker and Eric von Pingel, who bring decades of global experience to elevate clients' brands. Jennifer, an award-winning Creative Director specializing in copy, leverages her 15+ years at top agencies to craft compelling campaigns for renowned brands like Amazon and Sony, blending strategic messaging with emerging technologies. Eric, with over 25 years in creative leadership, focuses on impactful design solutions, having worked with iconic companies such as Dell and Visa. Together, they formed Smallnormous to deliver fresh, authentic, and strategic branding approaches that connect businesses with their audiences. Offering tailored digital and traditional marketing services, they aim to fuel growth and success for their clients with expert strategy and creative innovation.

Portfolio

Paul Osincup — Digital Strategy, Branding, Web Design

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In-demand comedian and keynote speaker Paul Osincup required a new website and brand that conveyed his humor while appealing to his target audience: high-level decision-makers looking for an engaging presenter for leadership workshops, staff training, and speeches. How can a brand effectively balance humor with appeal? A Distinctive Logo Sets the Tone To revamp Paul’s logo, we integrated a microphone with a depiction of his face, including his trademark glasses, and introduced a vibrant color scheme for a striking effect that aligns with the central theme of his brand: humor. The new logo is distinctive and reflects Paul’s lively, cheerful personality. An Energetic Website Captures the Humor We teamed up with Paul to create a website that showcases the enthusiasm and knowledge he brings to his speaking events. Additionally, we collaborated closely with him to establish a unique voice for the content that remained succinct and engaging. We also added his Instagram feed to feature his latest social media updates. Dynamic Page Design for an Excellent Mobile Experience Recognizing that 36% of Paul’s visitors access the site via mobile devices, we ensured their experience would be exceptional. An innovative page layout presents his services in an engaging manner that encourages visitors to dig deeper. The completed site offers a visually appealing experience that highlights Paul’s best moments, including an embedded video of his TEDx Talk, giving visitors a glimpse of his captivating style. Effective SEO and Smart UX Attract and Retain Visitors The new site garners 41% of its traffic from organic search, with visitors averaging five minutes on the site. Paul has noticed a significant increase in lead conversions and the quality of new speaking engagements he is securing. We are thrilled to have created a website that not only authentically represents his brand but also effectively contributes to the growth of his business.

Award-Winning Wine Cube Tours Branding & Web Development

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Raymond Rolander, the owner and host of Wine Cube Tours, is an experienced guide in Wine Country, but his previous website failed to differentiate him. Combined with the slow business environment following the 2017 fires, he needed to create excitement to increase bookings while showcasing the premium quality of his tours. We started by creating a cohesive new brand with an updated logo and launched a targeted social media campaign to revive interest in Wine Country. To exhibit Raymond's expertise, we designed a modern website featuring stunning photography and engaging content to emphasize the uniqueness of his custom tours, aiming to boost bookings. The new site was streamlined from seven pages to three, allowing users to easily navigate through tour options and additional services. We also created inviting, image-rich layouts for an immersive experience that highlights the region's exquisite wines and beautiful landscapes. Strong SEO helps the new site rank well in search results, and it is optimized for mobile devices, ensuring an excellent user experience across all platforms. To counter the perception that most wineries had been destroyed, we launched an impactful social media campaign. Each of the three boosted video posts showcased vibrant vineyards and joyful wine enthusiasts, along with messaging that evoked vacation vibes. Through precise targeting, the campaign achieved 33,000 impressions in six weeks, resulting in a 62% increase in website traffic. Ultimately, these advertisements led to a 40% rise in bookings, filling Wine Cube Tours for the season and securing reservations through the end of the year. As a result, Raymond had his most successful year to date.

Estela Salon Branding & Web Development

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As a startup, estela salon was missing key elements such as a brand identity, a website, and a social media presence—all essential for distinguishing itself and attracting clients in a competitive market. We were excited to develop a distinctive brand representation for this charming salon in Sonoma, beginning with a custom photoshoot to create a stunning website that reflects the salon’s serene atmosphere and encourages bookings. **An Inviting Website for a Premium Experience** Designed with a contemporary layout and striking photography infused with the salon’s signature warm pink hues, the website showcases estela’s services, includes stylist biographies, and features a section for products with promotional content highlighting its partnership with BeautyCounter. Additionally, we integrated an Instagram feed to keep the site dynamic. To enhance the salon’s visibility online, we implemented SEO strategies for every section of the website. **Powerful Social Media Engages Clients** To expand estela’s audience, we established a branded Instagram account and a Facebook business page where both new and current clients can experience the unique atmosphere of estela salon. We also formulated a social media marketing strategy to assist Estela in optimizing hashtag use and provided advice on crafting targeted messages and themed posts to attract both new clients and repeat business. **Excellent Online Experience and Smart SEO Make an Impact** Estela salon exemplifies how effective branding can lead to tangible outcomes. Following the launch of the website, the salon experienced an immediate 5% increase in both product sales and appointments. With 4,500 searches within three months and an average click-through rate of around 5%, the site enjoyed a significant 60% of traffic from organic searches. To expand their brand and enhance client engagement, we produced menu cards, client intake forms, gift cards, and elegant invitations for the Grand Opening event. We’re delighted to report that, thanks to our ongoing consulting and marketing support, estela salon continues to grow and flourish.

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