Brand Identity Development for AI-App Shader
Our long-term client, Shader, an AI-powered social camera, required a brand identity that would embody their core values and business objectives while also appealing to their target market. We created a robust brand and comprehensive design system for them. Background: Previously, we had designed a landing page, promotional video, and pitch deck for Shader. At that time, the client lacked a logo and other brand elements, so we presented our own design vision, which the client appreciated. This style also garnered positive feedback from investors and resonated well with the target audience. The Task: As the client's project was rapidly evolving, the need for a complete brand identity emerged. Our brand development work involved creating a logo, visual style, color palette, two types of app icons, and a logo book. Solution: We collaborated with the client to identify the necessary branding components for development. A plan was made to produce a logo book that would include sections on the logo, color palette, typography, brand elements, digital components, and branding applications. Results: The brand we developed perfectly encapsulates Shader's essence and appeals to the app's target users. The logo book we provided allows for easy access to all essential brand components. This new identity will be utilized in the client's website development, which is currently in the prototyping stage.