Damstahl eCommerce Platform
After utilizing standard eCommerce CMS platforms in the past, Damstahl decided to create a custom B2B eCommerce platform as part of their Digital Strategy aimed at meeting the growing demand for an enhanced digital experience. Since its launch, Damstahl has experienced an increase in Gross Profit and Market Share. The new platform not only elevates the Customer Experience but also serves as an internal sales tool, achieving a 60% reduction in order processing costs. Damstahl aimed to boost digital orders and expand market share across all sectors, leading to the principle that "placing orders online should be simpler than calling us." Consequently, Customer Experience and Performance became vital in every facet of the platform, making it evident that a conventional off-the-shelf eCommerce CMS would not suffice. Damstahl opted for Slize Digital Architecture to power their new eCommerce platform due to its composable and modular nature, allowing for easy integration, upgrades, or replacement of components. Additionally, it enabled Damstahl to integrate their data from MS Dynamic 365 FO (ERP) and Perfion (PIM) with data from Umbraco (CMS), Algolia (Search Engine), and ActiveCampaign (Marketing). These data sources were consolidated and accessed through a central API Gateway, which facilitates content delivery to the Website and Mobile App, as well as direct integrations with customers or suppliers.