Financial Services Website Rebuild
### Project Summary
Hoovest is a Canadian financial group that encompasses various sectors, including investments, insurance, fund management, corporate advisory, real estate, and family office services. Although the existing website was functional, it lacked the visual credibility and information organization essential in the financial sector, where establishing trust is crucial prior to initial interactions. Skywwards undertook a complete rebuild of the site using Webflow, focusing on UX/UI design and development, and created a trilingual website with a cohesive design system supportive of multiple business lines across distinct domains.
### Challenges
1. **Credibility Deficit:** The previous WordPress website was operational but fell short of the design and information architecture standards expected from a diverse financial group, especially in the trust-centric financial services sector.
2. **Complexity of Multiple Domains:** Hoovest required individual domains for their various business lines, yet the overall user experience needed to remain seamless. The goal was to preserve a consistent design language and user experience patterns across different properties without creating disjointed website builds.
3. **Multilingual Capability:** The site needed to function in English, French, and Chinese while maintaining operational simplicity. This required a straightforward CMS setup and a transition that empowered the internal team to update content independently without ongoing reliance on developers for routine changes.
### Solution
We successfully completed a comprehensive Webflow rebuild for Hoovest, which included UX and UI design alongside custom Webflow development. The resulting website accommodates three languages and various business lines under a single unified design system, delivered through separate domains using a Cloudflare Worker for routing.
### Business Outcome