Launch Mobile App for Fortune 500 Chemical Company
A Fortune 500 chemical manufacturer partnered with Sketch to create a mobile app aimed at boosting sales through partner channels.
**CHALLENGE** The client, a company specializing in protective coatings and window tints, saw potential for upselling at car dealerships. However, sales representatives were forced to return to their computers to input VINs for tint options, which disrupted their interaction with customers and harmed sales momentum. To address this, the representatives required a mobile app that could scan VINs and facilitate upsells instantly. A large consulting firm was brought on board, but after several months, they had not produced any software. Meanwhile, the internal team of the enterprise, who were overloaded with other responsibilities, also struggled to develop the app, leading to a stalled initiative.
**SOLUTION** The chemical company required more than mere software development; they needed to enhance their technical team's skills with contemporary development frameworks. This was an ideal moment to implement more agile methodologies, increase test automation, and establish automated delivery pipelines. The initial step involved improving the feature stories for the mobile app, highlighting the need for the product owner to accurately represent all stakeholders' needs. Some training greatly enhanced the team's ability to scope and prioritize features. Before long, the product owner, scrum master, and developers began to operate like a top-tier team. Sketch's technical specialists collaborated with the development staff to create continuous integration capabilities. The team gained control over versioning and branching for their iOS and Android builds while also learning React Native. This collective effort allowed the teams to estimate, develop, test, and deliver features with increased speed and precision.
**RESULTS** Within just over two months, the chemical company successfully launched an app on the Apple App Store, with beta users from a dozen dealerships. The app began generating increased revenue, and the team continues to excel in software development.