Branding, website design and digital marketing
Client Insight: Work Horse Tech Limited reached out to us for assistance in evaluating their brand and website, along with developing a digital marketing strategy to consistently communicate their message and connect with both current customers and potential new ones.
Our Solution: We implemented a design thinking brand strategy to help Work Horse achieve their objectives. This process involved analyzing their brand, auditing their current website, and researching industry trends and insights. We created a new brand identity and guidelines since the previous logo failed to represent the brand effectively and there were no existing brand guidelines in place. We also redesigned their website, as the old version had a poor user interface (UI) and loaded in 7.1 seconds on mobile—much slower than Google's recommendation of under 3 seconds. Additionally, the site was not indexed on Google due to various on-page and technical SEO problems, including invalid canonical tags, URLs, lack of schema markup, and absence of a sitemap and favicon. We also established and optimized their Google Business Profile, Facebook, Instagram, and LinkedIn pages to help them reach their target audience and build their online presence.
The Result: Work Horse now boasts a new brand identity that is simple, distinctive, and clearly representative of the brand, allowing for consistent use across a variety of digital and print assets. Their new website functions as a progressive web app (PWA), loading in under 2 seconds, secured against cross-site scripting (XSS) attacks, installable on both mobile devices and computers, and operable without a network or data connection. Its UI, content structure, and hierarchy have been expertly designed to reflect the brand and its offerings, leading to increased user engagement and conversion rates. The website’s performance score improved significantly, rising from 55% to 99% on mobile devices and from 80% to 93% on desktops, thanks to the resolution of on-page and technical SEO issues. The website is now successfully indexed on Google. You can check out the new website at www.workhorsetechltd.com.