Simple Truth

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1996

Year Founded

ABOUT SIMPLE TRUTH

Big ideas. Big impact.

At the heart of your brand lies a fundamental concept — its essence — that embodies your values and distinguishes you from others. Whether we discover this essence or create it from scratch, we leverage this core idea to set your brand up for future success. This process entails launching campaigns, identifying key customer interaction moments, and ensuring that stakeholders actively contribute to your business's growth. Simple Truth is a creative branding agency dedicated to enhancing brand engagement and fostering business expansion. Our services encompass both strategic brand insights and the creative initiatives that reinforce them.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Logo Design

60% Content Marketing Strategy

40% Social Media Marketing

Portfolio

City Colleges of Chicago

CHALLENGE City Colleges of Chicago, a network of seven colleges located throughout the city, has been educating and empowering local residents since 1911. However, their outdated brand failed to effectively convey the collective narrative or the unique characteristics of each college, making it challenging to engage with target audiences. SOLUTION Collaborating closely with key stakeholders from City Colleges of Chicago and all seven colleges, we revitalized the overall brand strategy and structure, enhancing its presence in the market. RESULTS Undertaking a project of this scale and complexity presented significant challenges. Throughout the process, we successfully built consensus among a large and diverse group of stakeholders. As a result, fall 2022 enrollment saw an increase of 6.9% compared to the previous year, surpassing the Illinois community college average of 1.5% and the national average, which remained unchanged.

Allstate Good Life

Unknown

**CHALLENGE** Allstate tasked Simple Truth with creating a brand and launching an extensive employee wellness initiative to inspire excitement among their staff. We named the program "Good Life" and developed innovative and surprising methods to promote it nationwide among employees. **SOLUTION** The branding for Good Life featured unique illustrations by Jill Calder, complemented by relatable and captivating messaging. Through various channels—such as videos, intranet advertisements, campus signage, and environmental design—employees at Allstate were clearly reminded that achieving a good life was within their reach. **RESULTS** The initiative resulted in significant business advantages, including increased employee satisfaction and decreased insurance costs.

Aon Shape of Health

Unknown

**CHALLENGE:** Legislative changes, evolving care delivery, and increasing costs have compelled business leaders to reconsider their employee health benefits. Simple Truth recognized these challenges as a chance for Aon to regain its leadership status and become the trusted partner that could assist employers in managing these changes more confidently. **SOLUTION:** We created Aon's inaugural integrated lead-generation advertising campaign aimed at reaching key decision-makers through various channels, including digital ads, social media, search, affiliate marketing, emails, and a dedicated microsite. Our content strategy positioned Aon not just as a product supplier but as a valuable resource for navigating the fast-changing healthcare environment. **RESULTS:** Launched in the fourth quarter of 2017, the campaign achieved: - 80% engagement from Aon's top 125 national prospects - Over 100,000 page views on the microsite within the first three months - Up to a 25% conversion rate from clicks to marketing-qualified leads across different channels.

11 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

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"Simple Truth delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Identity Design

Logo Design

Content Marketing Strategy

Social Media Marketing

Industry Recognitions

Locations

Headquarters

314 West Superior Street Suite 201

Chicago, Illinois, United States 60654

+13124773453

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Simple Truth

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.