Simple Marketing Solutions (simple.io) is a Melbourne-based company that creates marketing operations software tailored for marketing teams, in-house creative studios, agencies, and regulated organizations. Established in 2008 and previously known as Automaton, the company offers four distinct products: Simple Admation, Simple Asset Manager, Simple RetailPath, and Simple Brand Manager. Founded by professionals with firsthand experience in advertising and marketing, the company recognized the inefficiencies caused by manual approval processes, disconnected tools, and the lack of software designed specifically for marketing compliance and creative workflows. Each product addresses a particular operational challenge and is designed according to how marketing teams function rather than being modifications of general-purpose software. Simple Admation serves as a project management and approval workflow platform for marketing, encompassing creative briefings, task and resource management, online proofing, multi-level approval routing, compliance checklists, and audit trails. Simple Asset Manager is a digital asset management solution featuring AI-driven search, automated tagging, approval workflows, rights management, and compliance audit trails, aimed at teams requiring governance over their assets, not just storage. Simple RetailPath integrates product information management (PIM), vendor onboarding, and retail promotion production into a single system, utilized by major retailers and FMCG brands managing frequent promotional cycles. Simple Brand Manager offers a dynamic brand identity and governance platform that replaces static PDF guidelines with a controlled hub for guidelines, assets, and templates. The company’s clientele includes well-known organizations such as Bupa, HESTA, NIB, RACV, Woolworths, Spotlight Group, The Good Guys, Tourism Australia, Mondelez, Chiesi Farmaceutici, and a2 Milk Company. Simple Marketing Solutions is headquartered in East Melbourne, Australia, and serves clients across Australia, New Zealand, the UK, the USA, and various parts of Europe and Asia.