SEO Power: $98,838 Organic Sales Unveiled
A family-owned window well manufacturer with over 30 years of commitment to quality encountered a digital hurdle. The founder, who prioritized quality over quantity, had previously provided custom wells directly to customers. However, the digital era required them to adapt to changing consumer behavior and increasing online competition. The company struggled as sales stagnated due to a lack of online presence: they had no paid advertising, poor search engine optimization (SEO), and did not engage in strategic planning, resulting in their carefully crafted content failing to reach potential customers.
In response, a thorough marketing evaluation was conducted, combining advanced techniques with traditional SERP analysis to enhance their online visibility. We capitalized on their existing high-quality content to optimize SEO strategies, resulting in a remarkable 115% increase in leads and continuous growth thereafter.
In a market largely characterized by direct product offerings, our multi-faceted approach addressed these challenges by:
- Revamping the website to streamline its structure and improve user experience for a seamless customer journey.
- Implementing keyword mapping to assign relevant keywords to targeted landing pages, expanding SEO from 3 to over 40 pages generating organic traffic.
- Restructuring products into new categories and pages that matched user search inquiries.
- Optimizing the mobile website for faster load times and better user experience, widening the audience reach.
- Building credibility by producing unique, high-value content that positioned the site as a trustworthy source of information and attracted backlinks from reputable online platforms.
The outcomes of our SEO initiatives were outstanding:
- Organic Sales Surge: From January 1st to July 31st, 2022, total organic sales amounted to $98,838 with a monthly SEO investment of $2,450 (totaling $17,150).
- Significant Organic Traffic Increase: We attracted an impressive 284,621 unique users through effective content strategies.
- Website Health Improvement: The health score of the site improved dramatically from 41% to an impressive 93%.