SHIFT Communications

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Overview

50 - 249

Employees

2003

Year Founded

ABOUT SHIFT COMMUNICATIONS

Performance Communications — PR Built for Outcomes

SHIFT is a comprehensive PR and communications agency that focuses on B2B Technology, Healthcare, and Consumer sectors. Our unique Performance Communications strategy allows us to create tailored campaigns aimed at achieving specific goals and results. Whether clients seek to enhance their valuation, build community connections, enter new markets, create categories, or generate leads, we blend insights with creativity to ensure they make an impact in every relevant area—ranging from media relations (where our team excels) to compelling social media initiatives, influential thought leadership, online and AI search, affiliate marketing, crisis management, and much more. Since our establishment in 2003, SHIFT has enabled leading global enterprises and emerging innovators to advance in their fields. Notable clients include Citrix, Checkr, Cengage Learning, Eloqua, McDonald's, McKesson, TalkDesk, textnow, TripAdvisor, and Vonage. Interested in propelling your success? Contact us at www.shiftcomm.com. *SHIFT is an AVENIR Global company and a member of the Padilla brand family.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Social Media Marketing

35% Content Marketing Strategy

15% Other Digital Marketing

Portfolio

Reinforcing AI Dominance in CX for Talkdesk

Talkdesk

Situation: As generative AI gained popularity, Talkdesk aimed to showcase its leadership in the customer experience (CX) market and highlight its distinctive value. The Program: With competitors beginning to adopt generative AI technology in CX, we strengthened Talkdesk's role as an AI leader by enhancing visibility for its AI offerings and promoting its "Responsible AI" perspective. We got Talkdesk's executives featured in the media through timely responses and editorial contributions. Additionally, we crafted our own storytelling opportunities, emphasizing our main narrative through a data series that included survey findings highlighting customer challenges in different sectors and current CX news. We also created a narrative of product momentum and market leadership by targeting prestigious AI awards and developing a strong pipeline of news stories with impactful themes. Results: In the first month of focusing on AI, our team generated 25 press mentions surrounding innovation and viewpoints on generative AI in CX. Over the entire year, we maintained significant industry visibility with a 43% share of voice and solidified market leadership through ongoing media coverage and validation from awards.

Creating Medical Imaging Tech Demand for Butterfly

Butterfly Network

Situation: Although Butterfly Network's iQ3™ ultrasound device was groundbreaking, they required assistance in establishing handheld point-of-care imaging as a new industry norm. Program: Given the low awareness and acceptance, especially in specialty fields like emergency medicine and primary care, we developed a comprehensive clinical storytelling initiative to highlight handheld ultrasounds as a revolutionary technology, positioning Butterfly as a leader in this digital shift. We focused on influential trade publications that previously had minimal coverage on the subject, gaining attention by utilizing academic research, third-party experts, and actual users as advocates for our POCUS narrative. To further stimulate demand, we expanded the narrative across various specialties, addressing issues like diagnostics in rural regions and limitations in emergency response. Results: Over the first six months, we secured 20 articles in key clinical sectors, including a cover story in Healthcare Innovation. This ongoing effort has helped Butterfly change industry perception and increase demand, ultimately contributing to a 25% year-over-year growth.