The Shelf

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Overview

$100,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

ABOUT THE SHELF

#data-driven Influencer Marketing

WE ARE A COMPREHENSIVE AGENCY The Shelf is a celebrated influencer marketing firm that emphasizes a data-driven approach to achieve creative excellence and campaign success. We handle the planning, execution, management, and optimization of influencer campaigns for some of the most innovative brands globally. Our team, consisting of strategists, creatives, and analysts, collaborates with storytellers who excel at creating compelling content that draws attention, ignites engagement, and drives outcomes. WE LOVE DATA We don’t merely monitor performance; we engineer success. Utilizing real-time data for audience insights and performance analytics, we ensure each campaign is optimized for return on investment (ROI). As pioneers in Interest Graph Marketing, we connect brands with suitable creators to produce content that resonates and prompts audience action. This connection is the foundation of effective brand-building. WE FOCUS ON ROI 🧐 Outcomes are crucial, and 98% of our campaigns exceed the key performance indicators (KPIs) that matter to our clients. Trusted by both startups and Fortune 100 companies, we've established ourselves as the preferred partner for brands seeking measurable success—from increasing awareness and engagement to driving conversions and sales. THE SHELF PLATFORM Our unique technology supports each phase of the campaign, from identifying credible creators to providing in-depth audience insights and brand affinity data. Clients benefit from complete transparency with real-time access to campaign performance via a dedicated dashboard, serving as the ultimate control center for influencer marketing success. WE DEVELOP CAMPAIGNS FOR FAMILIAR BRANDS Whether it’s launching a viral campaign, promoting a new hit single, or increasing in-store traffic, we create influencer strategies that align with your major business objectives. Here are some clients who trust us to achieve results: Sam’s Club, Viacom, UMG, Uniqlo.

Languages Spoken

English

HIGHLIGHTS

$100,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

43% Influencer Marketing

7% Other Digital Marketing

30% Brand Identity Design

20% Brand Guidelines Development

About the Team

OUR STORY

Founded fourteen years ago by Atul Singh and Lauren Jung, The Shelf has grown from a small startup to a vibrant team of over 70 professionals working with hundreds of the world's largest brands. Our diverse and global team brings a wealth of expertise across various domains, from creative strategy to backend development, account management, and operations. Each member contributes unique skills and backgrounds, fostering a culture of creativity, collaboration, and continual growth. We've evolved through many challenges and successes, continually innovating in influencer marketing and technology. Proud of our journey and poised for expansion, we're always seeking talented, driven individuals to join us as we continue shaping impactful campaigns and building meaningful brand partnerships worldwide.

Portfolio

Making Famous Footwear Famous

Famous Footwear

**THE BRAND** Famous Footwear is one of the largest shoe retailers in the US, boasting over 1,000 locations nationwide that provide an impressive variety of footwear for all family members. **THE GOAL** This campaign focused on back-to-school shopping during the pandemic, a completely new challenge. We faced the difficult situation of consumers shunning public spaces, while some schools were partially reopening. **OUR STRATEGY** To address this, we collaborated with influencers to deliver a genuine message to shoppers, reassuring them that in-store shopping was safe, while simultaneously highlighting the latest brands and styles that would appeal to them. **THE BIG, BEAUTIFUL HIGHLIGHTS** The in-store visuals were crafted to help customers who typically prefer shopping in-person feel more at ease returning, despite the uncertainty surrounding the upcoming school year. Blogs performed much better during this initiative than usual, garnering 659,546 engagements! The campaign provided consumers with the choice to shop in-store, which was crucial as the pandemic had even seasoned shoppers accustomed to online buying. We depicted influencers safely shopping at Famous Footwear locations across the country in the campaign content. We collaborated with Famous Footwear to adjust the messaging, tone, and focus right from the start of the pandemic, reimagining the campaign creatively to create content that would resonate with those planning for an unpredictable future. This initiative successfully encouraged Famous Footwear customers to return to physical stores, with an impressive engagement rate of 2.77% for in-feed posts, significantly above the industry standard. Overall, the campaign resulted in 662 link clicks and 766 sticker taps from just 13 influencers and story sets.

Blued: Mobile App Marketing Campaign

Blued

THE BRAND Blued stands as the world's largest social app tailored for gay men, boasting 58 million users globally. It serves as a vibrant online community where men can connect, showcase their skills, and explore romantic opportunities. THE MISSION The Shelf faced a significant challenge: to demonstrate to the LGBTQ+ community how easy it is to form romantic connections and friendships. Blued aimed for the campaign to boost app downloads and encourage users to participate in livestreams. This was achieved through the #BluedBachelorLIVE initiative. OUR STRATEGY Are you familiar with The Bachelor? Our concept involved creating a Bachelor-themed event on the Blued app, leveraging its livestream function. Our goal was to engage Blued users, motivating them to livestream themselves. We carefully selected a group of influencers based on Blued's criteria to act as contestants. THE BIG BEAUTIFUL HIGHLIGHTS Our Instagram posts reached 1,273,202 unique viewers and generated engaging content for Blued. The influencers' Stories were extraordinarily effective, yielding 747,728 organic impressions. Instagram Stories drove the campaign forward with impressive metrics: - 103,967 total engagements, resulting in an engagement rate of 13.09% - 57,480 link clicks (three times our initial promise) - 30,810 sticker taps - 5,936 shares - 9,513 profile visits These successes earned our team a new nickname among the influencers: The Producers! The Shelf is proudly adding “producer” to our résumé 😎, having essentially executed a live television show, highlighting the complexity involved in a campaign of this nature.

Refrigiwear's UGC Campaign

Refrigiwear

RefrigiWear, established in the 1950s, was created by its founder to develop clothing that keeps individuals warm while they work, recognizing that performing labor-intensive jobs is nearly impossible in cold temperatures without appropriate workwear. The company aimed to launch a campaign that would highlight the benefits of their products, necessitating a varied catalog of content from a diverse group of content creators. The strategy involved locating and partnering with influencers within blue-collar sectors, which proved to be a challenging endeavor. Ultimately, we successfully engaged 24 influencers from across the United States who shared posts on Instagram and their blogs, promoting RefrigiWear as the go-to brand for keeping workers warm on the job. These influencers displayed their apparel in freezing conditions that resonated authentically with their audiences. The campaign yielded impressive results, generating over 123 pieces of content from influencers and exceeding our reach target by 164%. The overall engagement rate was 2.24%, significantly above the average for sponsored influencer content. Instagram content from influencers was particularly impactful, achieving an engagement rate of 2.48%, which is noteworthy given that the influencers we focused on—blue-collar workers—typically do not garner high engagement. However, our posts truly connected with viewers! Additionally, four influencers produced Instagram Stories that significantly outperformed metrics, achieving a 9.76% view rate and generating over 500 clicks and nearly 500 sticker taps. While Instagram was the standout platform for this campaign, influencers also created impressive YouTube videos that showcased RefrigiWear gear in use. Our best-performing YouTube video garnered over 184,260 views, contributing to an overall total of more than 372,000 views across all the YouTube content produced.

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