Personal & Company Branding
When Phyllis reached out, she already had a well-established personal brand characterized by a large following and a distinctive delivery style. Although her personal and business brands reflected her genuine essence in every interaction, they struggled to maintain that quality consistently. Following Chris Do's advice, she opted for a complete rebranding, which included everything from a new logo and branding guidelines to social media updates and cheat sheets. Phyllis finally acquired the brandy glasses she had long desired. With a wide range of touchpoints, her customers and audience could easily connect with her; our objective was to achieve consistency and differentiate her offerings from the competition, showcasing her unique style. The scope of the project included Brand Development, Creative Direction, Editorial/Layout Design, Illustration, Merchandise Design, Packaging Direction & Design, Print Design, Kickstarter Design, Website Design, and UI & UX Design. The impact of these efforts included greater brand loyalty, increased brand awareness, and a 77% increase in overall reach, with 91% of potential customers showing a preference for her brand over others.