Setup is dedicated to transforming the marketing landscape by fostering genuine, trust-based relationships between brands and agencies. Founded in 2014 by Joe Koufman, the company thrives on the belief that meaningful connections—not just expansive options—drive successful marketing partnerships. Drawing on extensive experience across agency growth, brand marketing, and operations, Setup provides clarity and confidence to both brands seeking the right agency support and agencies striving to showcase their strengths effectively. The team, led by CEO Joe and President Amanda Thompson, emphasizes empathy, strategic insight, and operational excellence to navigate the often complex marketing environment. Through thoughtful content, events, and personalized guidance, Setup empowers marketers to make informed decisions and build lasting collaborations that propel careers and brands forward.