Set Fire Creative

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

ABOUT SET FIRE CREATIVE

We help small businesses turn into big businesses.

At Set Fire Creative, we understand that every business has a unique narrative to share. The services they provide, the individuals behind them, and the value they bring to customers all contribute to the brand's identity. However, not all businesses showcase themselves effectively. Not everyone has the talent for captivating storytelling, nor should they have to. That's where we come in—we assist you in sharing your story, allowing you to concentrate on other priorities. We'll help promote your narrative and attract customers, so you can focus on what you do best.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

23% Search Engine Optimization (SEO)

20% Social Media Marketing

8% Pay Per Click

17% Google Ads Management

20% Meta Ads Management (Facebook & Instagram)

7% LinkedIn Ads Management

5% YouTube Advertising

About the Team

OUR STORY

Set Fire Creative was established in 2016 by McCain Kennedy and Lyle Haycock, who previously collaborated in a digital marketing agency where McCain served as CFO. Bound by a shared vision of empowering businesses struggling to express their unique voices, they founded an agency centered on emotional connection rather than mere technical execution. In a landscape dominated by data analysts and technologists, Set Fire Creative blends measurable outcomes with creative storytelling infused with empathy. Their mission is to craft compelling narratives that resonate with audiences, transforming fledgling marketing efforts into impactful campaigns. They invite businesses ready to amplify their message to partner with them and ignite the spark into a blazing bonfire of communication.

Portfolio

10X Revenue In Two Years

Advantage Relin

Advantage Reline offers trenchless pipe repair services across the country. When they initially connected with Set Fire Creative in February 2020, they were relatively new to the industry, having generated just over $1 million in revenue the previous year. Since then, Set Fire Creative has been delivering SEO, PPC, and social media services, serving as their sole marketing team. Monthly, we have been supplying them with both paid and organic leads. By the end of 2021, their revenue had increased to approximately $10 million. Our partnership is ongoing.

Turning Side Hustles Into Full-Time Businesses

STAY Wear

STAY WEAR (also known as STAY) is a lifestyle brand dedicated to transforming how individuals perceive themselves and others. They contribute to various causes, including anti-bullying and suicide prevention initiatives, by donating 10% of their profits to charity. When STAY engaged with Set Fire Creative, they were seeking assistance in managing their social media advertisements on Facebook and Instagram. Although social media was STAY's primary source of revenue, they struggled to maintain a return on ad spend (ROAS) above 1X for extended periods. Their previous campaigns had achieved returns of up to 150% but only briefly. Our team analyzed their past efforts for new strategies to achieve a consistent 200% return month after month. We began experimenting with local audiences to emphasize STAY's positive impact on the community. This approach helped cultivate a loyal local following and provided valuable insights into STAY's target audience, making it easier to reach the right people as we expanded to broader regions. A key strategy that significantly improved STAY's ad performance was implementing a retargeting campaign aimed at users who visited their website but did not make a purchase. This campaign enabled us to reach our desired ROAS by the third month of our advertising efforts. Despite the initial two months spent testing various audiences and ads, we still achieved a positive ROAS. By the third month, we gained momentum and developed a clearer understanding of effective audiences and messaging. We began to increase our advertising budget in the third and fourth months, resulting in an impressive 327% ROAS in the fourth month. Our advertising efforts continued to yield excellent returns for STAY, allowing them to hire a new employee to manage their advertising internally.

Over 300 Products Sold In 6 Months

Unforgettaballs

Twenty years ago, when all baseballs were solely white, Emily Wolfson painted an American Flag on a baseball purchased from a toy store for her husband, and that's how Unforgettaballs came to be. Over the years, the company has developed hundreds of designs featuring both vintage and modern ballparks, urban landscapes, and family memories for a variety of baseball collectors. When Unforgettaballs approached Set Fire Creative, they had one primary question: how can we boost sales on our website through digital marketing? They had previously partnered with other agencies but felt that the outcomes were unsatisfactory and communication was poor. Determined to give digital marketing another shot, Unforgettaballs turned to Set Fire Creative for the results they had been seeking. Prior to launching Unforgettaballs’ Facebook Ad campaign, our team of paid marketing specialists spent extensive time analyzing the target audience and competing brands. Once the research was complete, our ads team focused on crafting the ideal ads that would appeal to the target demographic and encourage clicks. The first month of any Facebook ad campaign typically focuses on gathering data and testing ads. However, in the case of Unforgettaballs, we achieved our goal of a 400% Return on Ad Spend (ROAS) right from the outset and were able to raise the monthly ad budget by 35% starting in the second month. From then on, our aim was to sustain the ROAS while gradually increasing the budget each month. Generally, when ad spending increases, ROAS tends to decline. Although the third month recorded a 453% ROAS compared to the first month’s 497%, the client still realized higher profits due to the increase in ad spending each month. By the sixth month, we achieved a 686% ROAS.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Set Fire Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Search Engine Optimization (SEO)

Social Media Marketing

Pay Per Click

Google Ads Management

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

YouTube Advertising

Locations

Headquarters

1111 S 1350 W Building F Suite 40

Orem, Utah, United States 84058

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