Session Interactive

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT SESSION INTERACTIVE

Turn your marketing goals into a reality.

Session Interactive is a digital marketing agency located in Denver. We help mid-market and enterprise brands that possess the potential for success but struggle to align their operations, strategies, and tactics effectively. Over the past 13 years, more than 100 clients have shared this sentiment.

Tech Stack

Google AdwordsBing Advertising

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

10% Search Engine Optimization (SEO)

10% Performance Marketing

5% Other Digital Marketing

8% Pay Per Click

10% Digital Strategy

5% Conversion Rate Optimization (CRO)

2% Content Marketing Strategy

35% Google Ads Management

About the Team

OUR STORY

At Session Interactive, we specialize in unlocking hidden potential to drive tangible growth for your business. With more than 15 years of experience, we develop customized strategies tailored to your unique objectives and challenges, ensuring your brand stands out in the digital landscape. Our commitment goes beyond mere metrics; we focus on meaningful outcomes that elevate your enterprise. We've successfully boosted an e-commerce platform's revenue by 86% within a month and increased conversion traffic fivefold for a financial institution. Serving diverse sectors such as technology, healthcare, and finance, we empower businesses to achieve measurable success. Begin your journey toward growth with our dedicated expertise.

Portfolio

Credit Union Multiplies Conversion Traffic 5x!

Canvas Credit Union

Importantly, we increased traffic to conversion pages significantly. The conversion page for home equity lines of credit experienced an 89% growth, while the page for certificates of deposit attracted five times as many visitors. What contributed to this success? **Location Pages** Initially, we conducted an audit of branch location pages to pinpoint the key information that searchers are interested in. We included details such as drive-through ATMs and co-op shared branches and optimized these pages with targeted keywords. On-page strategies, including location-specific meta tags and accurate Name, Address, Phone (NAP) data, helped enhance visibility and credibility. By structuring the website to meet customer needs, we improved the online performance of Canvas Credit Union's branches through a targeted SEO strategy, enhancing information flow and boosting customer acquisition. **Financial Services** To drive more traffic to financial services pages, we analyzed the customer journey and optimized content to focus on interest rates and frequently asked questions. A comprehensive content and usability revamp, concentrating on page layout and keyword positioning, enriched searchers' understanding and increased conversion rates. **Transparency** We proactively shared statistics, insights, and plans, linking our recommendations directly to data models for better decision-making. Our emphasis on analytics enabled Canvas to easily monitor traffic acquisition progress, strengthening our partnership. **Trust** As we demonstrated success in performance, our collaboration with Canvas expanded to address additional business objectives, fostering trust and value over time.

DarkOwl's CPL Dropped to 92%

DarkOwl

DarkOwl requested our assistance in developing a qualified lead pipeline using SEM, LinkedIn ads, and email channels. Their target customers are typically large business accounts, making each qualified lead challenging to obtain and extremely valuable. What were our achievements? We effectively enhanced the quality of traffic within the sales pipeline. LinkedIn ads experienced a 32% increase in click-through rates, while the cost per lead decreased from $6,000 to $440, marking a 92% reduction! Additionally, for search ads, the number of contacts rose by 7 per month, resulting in a 128% increase year-over-year.

Menninger Clinic Drove Conversions Up 33%

The Menninger Clinic

The Menninger Clinic approached us to enhance the volume and efficiency of one of their primary acquisition channels: phone calls. They specifically sought to improve analytics and conversion tracking to reduce acquisition costs and refine their internal reporting. We ultimately set a target of 60 incoming calls per week. Although this goal was ambitious, striving for it yielded beneficial outcomes for call volume overall. What did we achieve together? We increased the phone call conversion rate to 6%, which was a 33% rise from the program's start. We enhanced investment efficiency by lowering the cost per call by 9.5%. Additionally, non-brand campaigns—those targeting users not specifically searching for Menninger—now account for 49% of all admissions calls. What contributed to our success? We began with a complete restructuring of the campaign in Google Ads. By segmenting paid search campaigns based on specific programs, we could directly link campaign budgets to outcomes. We completed this buildout in just a week, fulfilling our commitment to a swift ramp-up. Next, we created new content tailored to the search intent behind each target keyword. With our more detailed campaigns and a solid connection to Menninger’s call tracking metrics, we were able to provide comprehensive reports on the effectiveness of our strategy. Consequently, we achieved the 60-call goal during 33% of the weeks from April to August 2023.

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