Archova Branding
Establishing a Brand for Expansion. Ramona Shaw is dedicated to empowering new and mid-level managers to evolve into leaders that others enjoy working with by enhancing their leadership and communication abilities, boosting their confidence and resilience, and improving their focus and emotional intelligence. After serving as the Vice President of Client Services in the private equity sector, she shifted her focus to providing coaching and training programs for leaders in rapidly growing startups and established companies like Twitch, UBS, Google, Dropbox, Lionsgate, Asana, Stitch Fix, Sequoia Capital, and many more. With her achievements at her eponymous company, she aimed to create an identity that extended beyond her name. The initial step was to develop a brand name that reflected her new direction, which was chosen after extensive naming exercises, research, and visual explorations. Following that, she worked on creating a new color palette, typography, brand guidelines, and logo design. Sensible Marketer crafted a refined brand that aligned seamlessly with her vision and met her expectations. She was pleasantly surprised by the thorough and detailed nature of the mini-brand guidelines and subsequently launched Archova.