244% Average MoM Traffic Increase
This edtech startup focuses on the higher education sector but was struggling with low website traffic. We took charge of their new blog and managed all aspects of content production. Although they had an SEO agency providing content briefs, the existing writers lacked an understanding of SEO and were not implementing on-page SEO effectively. We organized SEO training and improved their systems and processes. Here are some of the actions we took: - Recruited and trained new writers and two editors - Oversaw a team of 6 writers, 2 graphic designers, and 2 editors - Collaborated with two graphic designers to develop charts, graphs, and header images - Created a content calendar - Updated and optimized internal linking on a weekly basis - Edited and finalized on-page SEO for all articles - Built and scheduled articles in the CMS - Wrote additional articles as needed The outcome is a streamlined content production process that generates 10-25 articles monthly, resulting in an impressive 244% average increase in traffic month-over-month. The next stage will focus on creating more conversion-oriented content for the middle and bottom of the sales funnel. Partnering with us means accessing a dedicated team committed to driving your brand toward significant growth.