Seedhouse

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

ABOUT SEEDHOUSE

Brand & Packaging Design Firm Chicago

Seedhouse is a boutique brand and packaging design agency managed by a team of skilled and dedicated professionals. As a spinoff of a well-established brand design consultancy, we offer the insight and experience typical of larger agencies while maintaining the flexibility and responsiveness of a smaller firm, providing the ideal balance. We believe that strong brands convey compelling stories; they are distinctive, relevant, meaningful, and unforgettable. Creativity serves as a driving force that enhances brand narratives, influencing behavior and creating value. We combine strategic thinking with creativity to meet business goals. Our approach is proactive, inquisitive, and consistently optimistic, viewing every challenge as an opportunity in disguise. To us, this work is a form of play.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Refresh & Rebranding

35% Brand Identity Design

20% Logo Design

20% Packaging Design

About the Team

OUR STORY

Seedhouse is a boutique brand design firm specializing in working with challenger brands across diverse industries including food, beverage, cannabis, supplements, auto care, and more. Born from a well-established, disciplined brand consultancy, the company uniquely combines the strategic insight of a large agency with the agility and responsiveness of a smaller firm. Their approach involves deeply understanding competition, defining target audiences, and identifying opportunities to craft compelling brand stories and designs that stand out, whether through packaging or brand identity. Recognized for excellence, founders Bryan and Krissy were named 'People to Watch in Packaging Design' by Graphic Design USA. Seedhouse values collaboration and critical thinking, involving clients as part of the creative process to deliver innovative solutions that empower brands to grow.

Portfolio

Big League Chew Brand & Packaging Design Refresh

Unknown

Revitalizing a beloved gum brand with a revamped packaging design and a broadened lineup of players. After 36 years as a fixture in dugouts, Big League Chew required a brand update to foster future growth and allow for versatile brand expansion. Deeply rooted in our shared childhood memories, Seedhouse was mindful to preserve the recognizable aspects of the brand that customers cherish, while enhancing the packaging to be cleaner, more enjoyable, and better suited for product extensions. Featuring a wider array of players that reflect the current baseball landscape, illustrated by Mudge Studios, we also added a vibrant flavor banner for quicker comprehension. The logo was simplified for brighter, more consistent printing, and we introduced a new partnership with USA Baseball. This refreshed look has been deployed to 50 locations (and counting!). Preserving Brand Equity While Modernizing Packaging Design We made thoughtful but distinct changes to carry forward the brand's strong equity while allowing the design to accommodate a greater variety of player illustrations and flavors. Minor tweaks to the Big League Chew logo and overall information layout help sustain the brand's presentation while refreshing it for a new generation of fans. Subtle Design Adjustments for a Major Impact With numerous elements to consider, our design choices aimed to uphold the brand's distinctive look and feel while enabling flexible product extensions and consistent printing. Since the logo is highly recognizable, minimal changes were necessary. We removed the stripes from the logo and eliminated the drop shadow. These slight updates preserve brand equity while infusing a sense of freshness into the logo. Flavor names that were previously in cursive now appear in a sporty sans serif font within a dynamic banner—reflecting the motion graphics of ESPN. This change enhances readability and uniformity across products. Drawing inspiration from baseball cards, the back panel of the Big League Chew packaging was also updated for a more engaging and enjoyable experience.

Jackson's Brand and Packaging Design

Unknown

Revamping a brand to boost trial and repeat purchases in the competitive snack aisle. The Jackson’s brand had some consumer recognition, thanks in part to Shark Tank, but required a fresh approach. We examined the brand's history and competitive insights, then reshaped its narrative for a wider audience. By translating this new story into a more striking brand identity and packaging design, we pay tribute to the founding family's history while emphasizing the unique super ingredients and flavors that set the chips apart. We shifted the focus to the brand’s inspiration and joy, simplifying the brand name and creating a friendly logo that stands out on the shelf. The packaging design was inspired by premium oils, challenging norms in the bustling snack aisle by utilizing negative space to create a focal point. New product photography is paired with bold illustrations that showcase the oils as the stars, riding flavor waves across the packaging. As Jackson's product line expanded to include new flavors, we needed to adapt the core design system to better convey flavor variations to fast-paced consumers. Recognizing that the packaging architecture contributed to Jackson's memorability, we maintained close ties to the original design while boldly altering the color of the brandmark. The addition of new flavor illustrations and a tertiary color coding for flavors allowed the SKUs to stand out on the shelves, making them appealing and easy to shop. The revamped packaging design supports Jackson’s growing range of products, which are cherished by snack lovers everywhere. Consequently, Seedhouse extended the core visual theme to flavored sweet potato chips, Super Veggie Straws, Classic Kettle Chips, and more. Look for them at a grocery store near you.

MEG Military Energy Gum - Brand & Packaging Design

Unknown

Revamping Military Grade Gum for Consumers MEG, or Military Energy Gum, was founded in 1998 by a former gum chemist who created popular brands such as Big League Chew, Hubba Bubba, and Bubble Tape. Since its inception, Military Energy Gum has collaborated with the U.S. Military to combat fatigue-related injuries and fatalities. This gum serves as a quick and convenient source of energy for military personnel, law enforcement, and frontline responders. Modernizing with Purpose To refresh the brand and packaging, Seedhouse aimed to preserve elements that resonate with the target audience, such as the camouflage design, Department of Defense certification, and the MEG acronym, while giving them a more modern look. The camouflage pattern was updated to a contemporary digital style. Incorporating Military Design The brand's logo features a bold, proud design reminiscent of military insignia, particularly with the letter “E” reflecting military stripes. The typography on the packaging echoes military documentation. Iconic elements include the American flag to convey patriotism and design motifs like shields and badges that evoke squadron patches. Enhancing Experience and Flavor The vibrant flavor colors reflect the intensity of the taste while maintaining the previous color schemes to avoid alienating existing fans. Ultimately, the newly designed packaging system looks perfectly suited for a range of uses, from a go bag and gym bag to a kit bag or assault pack.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Seedhouse delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

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Brand Refresh & Rebranding

Brand Identity Design

Logo Design

Packaging Design

Industry Recognitions

People to Watch in Packaging Design - GDUSA

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GDUSA | AMERICAN PACKAGE DESIGN AWARDS 2025

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LogoLounge Book 15 Badge of Honor

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