Global Digital PR campaign for Parkos
The Challenge: Parkos, a prominent airport parking comparison and booking platform, aimed to enhance its organic growth and extend its reach internationally. With Google emphasizing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) more than ever, the company needed to shift from traditional technical link building to a comprehensive brand-centric strategy that would establish real market authority within the competitive travel sector. Our Approach: We crafted a data-driven Digital PR strategy that integrated traditional PR, SEO, and content marketing. Rather than producing promotional materials, we concentrated on unique, newsworthy data that addressed common traveler issues like walking distances at airports and parking lot costs. Following thorough data analysis, we converted these findings into engaging press releases and resource landing pages. Our global outreach team implemented a targeted "pitching and seeding" campaign, utilizing a network of journalists across the Netherlands, France, Spain, Italy, and Germany. The Results: Over the three-year campaign, we successfully positioned Parkos as a credible industry resource, gaining substantial media coverage: - Total media value exceeded €161,963, with €58,680 attributed to link value. - Secured 246 media mentions and 170 high-quality international backlinks. - Achieved organic placements on prominent, high-authority sites such as MSN (DA 94), 20 Minutes (DA 93), and TG24 Sky (DA 89), significantly enhancing Parkos' global domain authority and trustworthiness.